Australian commercial real estate group Dexus appoints The Hallway as new agency of record

Australian commercial real estate group Dexus, with $26.5 billion of assets under management, has appointed independent creative agency The Hallway.

The Hallway’s remit  includes brand strategy, advertising, marketing, digital and media buying services.

Named as one of  Australia’s most innovative companies by the AFR,  Dexus manages a high quality Australian property portfolio with 1.8 million square metres of office workspace across 55 properties. The company is Australia’s number 1 office partner and a Top 50 entity by market capitalisation listed on the Australian Securities Exchange.

Says Raechelle Inman, head of marketing, Dexus: “We’re a premium brand with ambitious acquisition targets, and require an agency partner that is as well versed in brand strategy and creative as they are in effective acquisition comms. We’re looking forward to kicking big goals with Simon, Jules and the Hallway team.”

Says Simon Lee, ECD and partner, The Hallway: “We’re delighted to be partnering with Dexus. Driving business growth through great creativity is The Hallway’s core guiding purpose. Raechelle and her team have a big vision that we’re excited to drive and help deliver both creatively and commercially.”

The Hallway is one of Australia’s leading independent creative agencies with offices in Sydney and Melbourne and a client list that includes Google, ANZ and Primary Healthcare.