Bestads Best of the Week reviewed by Markus Lindsjö, CD/partner, Uncle Unicorn, Sweden

Jag (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Markus Lindsjo, creative director and partner at Uncle Unicorn in Sweden.

Winner: Police Now - Take 90. Always great when the planning is done properly. It takes 90 seconds to let the anger pass, then it's pretty clever, and maybe obvious, to make a 90 second ad to let us all know this. And the idea of making a conflict between what we see and what we hear really works.

Runner up: Greens Baking - Keith Kennedy. How to launch another baking product? Well, the best way is of course to do a likeable and stupid commercial. And this film is so stupid that it will definitely get people's attention.
Wish there were more campaigns like this out there. READ ON...

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