Blue 449 appointed to PZ Cussons $5 million account following a competitive pitch process
Blue 449 has today announced the agency has won the $5M PZ Cussons account following a competitive pitch.
PZ Cussons is a multinational consumer goods headquartered in the United Kingdom. The business that has been manufacturing and distributing products consumers love in Australia for more than 40 years – operating within four core categories Personal Care, Beauty, Home Care and Food & Nutrition.
Key brands include Rafferty’s Garden, five:am Organics, Morning Fresh, Radiant, Original Source, St Tropez and Fudge.
Blue 449 was chosen because of its level of strategic thinking and strong cultural fit, and the agency will handle all strategic planning and buying for both Australia and New Zealand.
Says Shaun Peverill, head of marketing, PZ Cussons Australia: “We are excited by this new partnership and the opportunity to work together to deliver best-in-class campaigns across our diverse portfolio.”
Says Duncan Parfitt, managing director, Blue 449: “We are thrilled that our Melbourne office has been appointed as the media agency for PZ Cussons. From our first meeting we knew that culturally we were a perfect fit. Both the wider agency and Melbourne team are looking forward to helping create work that works for this family of iconic brands and doing great things together in the years to come.”
4 Comments
Rafferty’s Garden, five:am Organics, Morning Fresh, Radiant, Original Source, St Tropez and Fudge.
I have heard of none of their brands, except maybe Radiant which I think is a toilet cleaner or something.
And Blue449 says they are culturally a perfect fit.
Yea leaving bitter comments on Campaign Brief is why Tupac got the “Thug Life” tattoo.. maybe if stopped ordering Ubereats and used a dish or bothered to shower, you’d know what Morning Fresh detergent or Original Source was…
@ Thuglife
Your inane, witless snipes and lack of wisdom, intelligence, constructive criticism and general kindness is really getting on my wick.
Kindly crawl back under the toilet seat from whence you came and let’s hear no more, unless it’s of general value to the rest of the readers, OK?
I have no connection to 449, nor care who they are (though maybe you do and it hurts?) but they’re probably nice people trying to earn a dollar, from an increasingly difficult coal seam, they won something, PR’d and might now be able to do great work, hire others, grow and attract even more clients.
That you chose to slag them off for that, tells me more about you, than them.
Happy to discuss at close range.
Great stuff. I know PZ Cussons very well. They have great products in mostly developing countries. Hope this deal with 449 will see them grow corporate and brand identity but I do hope to see similar in Nigeria where they’ve got strong heritage and history.