Campaign Edge merges with local NT agency Sprout to form Campaign Edge Sprout in Darwin
Campaign Edge is now in Darwin, having merged with local Darwin agency, Sprout to form Campaign Edge Sprout.Sprout was started 18 years ago by Anya Lorimer and is the Territory's largest design agency, while Campaign Edge has offices in Sydney, Brisbane and Melbourne and is led by creative director Dee Madigan (left). The agency's recent campaign 'No one Deserves a Serve' was a finalist for the 2018 Ad of the Year.
Campaign Edge Sprout, Darwin will capitalise on Madigan's 20 years' experience in the advertising industry and success in developing integrated campaigns for some of the world's largest brands, including HSBC, Coca-Cola, J & J, Unilever and Nestle.
Madigan is also one of the nation's most experienced political
campaigners. She has been creative director on 12 election campaigns.
Says
Madigan: "I spent six weeks working in Darwin for the 2016 election and
fell in love with the place. I have been back and forth numerous times
since, looking at business opportunities. I was so impressed with the
quality of work that Sprout offers its clients, and we are excited to
team with Anya and her crew to make NT advertising the best in the
country."
I wonder whether this has anything to do with the Tourism NT tender... probably unrelated.