Deloitte Australia takes out the Grand Prix for Prince of Wales Hospital at 2018 AMY Awards

Digitally inspired solutions to healthcare issues have dominated the winners’ list at the 2018 AMY Awards held last Friday. From a voice activated patient assistant, hidden hearing test, normalising mental health via digital support, secret help text messages for domestic violence victims and heart-wrenching strategies to address the issue of voluntary euthanasia; the AMYs winners demonstrated the power of digital to make a real difference to the lives of Australians.

Digital + Technology Collective (D+TC), the peak body for the digital and technology industry, announced the winners of the 2018 AMY Awards at an industry celebration event in Melbourne on 17 August.

Deloitte Digital took home the ultimate award, the AMY Grand Prix Award, for Lucy, a voice activated patient assistant developed for The Prince of Wales Hospital. The same entry also won the AMY Award for Trailblazing – Product.

Installed in 26 beds at the Prince of Wales Hospital in Sydney, this breakthrough innovation transforms the patient – nurse experience by replacing the binary call button system with intelligent voice commands. It provides patients with better access to nursing care, improves care responsiveness and supports better planning of staff workloads.

Says Nick White, principal, Deloitte: “It has been a privilege to work with the Prince of Wales Hospital and Foundation on such an important initiative. We are deeply passionate about the patient and nurse experience and how Deloitte can help hospitals, aged care and community-based care providers safely adopt this technology in their care environments.”

According to the AMY Awards jurors, Lucy “delivers real patient outcomes with a practical, easily scalable, low hardware impact solution.”

Says Mandy Eyles, general manager, Digital + Technology Collective: “This year’s AMYs clearly show how pervasive and persuasive digital has become. The quality of work was outstanding – kudos to the finalists and huge congrats to the winners!”

Three agencies – CHE Proximity, Cummins&Partners and Liquid Interactive – led the field tallying three awards each.

The CHE Proximity campaign “Making the List” for Lego won The AMY Award for Customer Acquisition – Campaign, which the jurors noted, was “innovative from start to finish on a small budget”; while two campaigns for Cochlear,

“Hearprint” and “Hearing Test in Disguise” won for “connecting the physical with digital and changing the lives of so many” and “excellent execution”.

Cummins&Partners took out the AMY Award for Social Good – Campaign and the AMY Award Healthy Living – Campaign for “Stop the Horror” for Go Gentle Australia.

In selecting the winner, the jurors said: “It brings a difficult issue into view in a sensitive way and engages the audience with an extremely smart digital mechanic”. The Cummins&Partners campaign for the Australian Secret Intelligence Service, “the Most Interesting Job Interview”, won the AMY Award for Efficiency – Campaign and was noted as being “sophisticated gamification with an amazing user interaction that makes you realise what a job interview would be like” by the jurors.

A mental health campaign for the Department of Health by Liquid Interactive and Speedwell won both the AMY Award Healthy living – Product and the AMY Award for Collaboration; and was praised as a “good way to recognise a sensitive issue with a comprehensive approach that extended beyond digital to the GP waiting rooms as well”. Liquid Interactive also took home the AMY Award for Customer Engagement – Product for its Ripple App for Australian Public Service Commission that the jurors felt was ‘transformative, well developed and executed in response to a tough brief.”

The 2018 AMY Awards are supported by The Victorian Government, Salmat, Cummins&Partners, Social Status, IVE and Geronimo.

The full winners list includes:

The AMY Award for Customer Acquisition – Campaign

LEGO – Making the List | CHE Proximity | Lego

The AMY Award for Customer Acquisition – Product

UNSW International | Adrenalin | UNSW

The AMY Award for Customer Engagement – Campaign

Cochlear – The Hearing Test in Disguise | CHE Proximity | Cochlear

The AMY Award for Customer Engagement – Product

Australian Public Service Commission – Ripple App | Liquid Interactive | Australian Public Service Commission

The AMY Award for Utility – Campaign

Cochlear – Hearprint | CHE Proximity | Cochlear

The AMY Award for Utility – Product

FLK IT OVER | FLK IT OVER

The AMY Award for Education – Campaign

UNSW International | Adrenalin | UNSW

The AMY Award for Education – Product

Tourism Australia Aussie Specialist Program | Tourism Australia

The AMY Award for Efficiency – Campaign

ASIS – The Most Interesting Job Interview | Cummins&Partners | Australian Secret Intelligence Service

The AMY Award for Efficiency – Product

Qantas – Destinations + Ways of Working | Qantas

The AMY Award for Social Good – Campaign

Stop The Horror | Cummins&Partners | Go Gentle Australia

The AMY Award for Social Good – Product

Alexa Lifeline | VML | Partnership Against Domestic Violence

The AMY Award for Customer Retention – Product

Personalisation Revolution | Woolworths Rewards

The AMY Award for Healthy Living – Campaign

Stop The Horror | Cummins&Partners | Go Gentle Australia

The AMY Award for Healthy Living – Product

Department of Health – Head to Health | Liquid Interactive, Speedwell and the Core Community Group | Department of Health

The AMY Award for Trailblazing – Campaign

Wasteland With a V | TKT Sydney | V Energy Drink

The AMY Award for Trailblazing – Product

Lucy | Deloitte Digital | The Prince of Wales Hospital

The AMY Award for Collaboration

Department of Health – Head to Health | Liquid Interactive, Speedwell and the Core Community Group | Department of Health

The AMY Award for Best Digital Team

Bupa Digital

The AMY Award for Best Start-Up

Shop You

The AMY Grand Prix Award

Lucy | Deloitte Digital | The Prince of Wales Hospital