Discovery Parks appoints digital experience agency Reprise to manage national assignment

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c700x420 (1).jpgDigital experience agency Reprise has been appointed by Australia’s largest owner and operator of holiday parks, Discovery Parks, to manage a national communications assignment supporting the company’s plans for nation-wide expansion. Reprise will manage the account from its Adelaide office.

 

Reprise’s work for Discovery Parks will focus on digital performance media channels and the optimisation of Discovery’s considerable digital assets.

 

Discovery is comprised of three brands – Discovery Parks, Top Parks and G’Day Rewards – and with over 250 parks across the country, is by far the market leader in the sector.

Jasmin Donnellan (1).jpgSays Jasmin Donnellan (right), head of Reprise’s Melbourne, Perth and Adelaide offices: “South Australian-based clients have accelerated interest in digital performance and innovation-based communications that reach national audiences with measurable impact. This is an opportunity for Reprise to build a close partnership with Discovery Parks as they move into an important period of transformation and growth.”

 

Reprise opened in Adelaide 18 months ago and is principally engaged in digital communications for the South Australian Tourism Commission (SATC). The agency has recently taken on new staff to focus on Discovery Parks communications, with clients also supported by Reprise teams in Melbourne and across its national network.