iSelect drops The Royals as creative agency; appoints Fenton Stephens without a pitch
August 30 2018, 12:06 pm | | 21 Comments
iSelect has shifted its creative account from The Royals to Melbourne advertising agency Fenton Stephens.
This was confirmed in a statement from a spokesperson at Fenton Stephens who said: “We’re thrilled to have the chance to reinvigorate such an iconic brand. We’re currently working on a campaign for iSelect that we’re very excited about.”
The Royals were appointed as creative agency in November, last year.
21 Comments
annnnnnd go:
The new Vodafone?
Less than a year…
CMO is an ex-Fenton employee
Procurement asleep at the wheel?
…that brand work from the Royals was absolute garbage.
iSelect will be sold in 12-months and become slaves to Compare the Market. Good luck with that brilliant work FS
Public company fires and hires creative agency with no process. Where’s the governance? Very smelly considering the CMO.
royals must be breathing a sigh of relief. iselect is beyond dysfunctional – an absolute joke of an organisation. go check out the share price….
Oh good, another creative change of direction.
November 2017 Campaign Brief. ISelect CEO on the appointment of The Royals:
“In The Royals we have found a long-term, genuine partner to help us completely reset our brand perception in the mind of Australians and establish iSelect as the go-to destination for Australians to take care of all their boring but important life admin.”
Maybe he should run for Parliament?
September 2015 Campaign Brief. Natalie Ellisdon, interim marketing director, iSelect:
“We are delighted to appoint the Leo Burnett team to the iSelect account which will support our strategic agenda of broadening our consumer proposition and enhancing customer loyalty over the medium-to-long term.”
She too could also run for Parliament?
iSelect… …another agency.
Maybe they should expand their services to compare agencies for themselves?
iSelect for iSelect.
Lol.
…like a client dropping an agency inside 10 months.
What a horrible business. Given the chance to build a relationship and get to know the inner workings of the company, The Royals would have made some good work. But hey fuck them,
How does one lose a client this big, that quickly? Shades of Droga sydney. Blaming the client is oh so mid/weight of you.
‘Life admin’ – a stupid client strategy/brief.
Why? Because iSelect don’t/won’t/can’t admin anything for you.
The Royals creative response – ‘All Over It’ – was never going to work.
Why? Because iSelect aren’t all over it and they don’t/won’t/can’t admin anything
for you.
This whole sorry episode is a classic example of ‘rubbish in, rubbish out’.
The client has more to answer for than the agency.
the royal polish is rubbing off to show the turd underneath.
At least there was some consistency back then. No idea what the brand is about these days.
Good call