NAB introduces the next generation of Mini Legends in new campaign via Clemenger BBDO

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Trent Cotchin action shot.jpgBack by popular demand, NAB has today launched the latest iteration of the NAB Mini Legends campaign via Clemenger BBDO Melbourne, highlighting its support of the next generation of AFL stars.

In a first for the Mini Legends campaign, the pint-sized stars have been immersed in the AFL’s grand stage, with the Mini Legends interacting with some of the biggest names in the game.

The 2018 Mini Legends campaign, features miniature versions of AFL stars Richmond’s Trent Cotchin, Essendon’s Dyson Heppell, North Melbourne’s Ben Brown and Brisbane’s Charlie Cameron.

Dyson Heppell Action Shot.jpgSays Antony Cahill, chief operating officer, NAB: “We are extremely happy to continue our long running relationship with the AFL and bring NAB’s support of the game to life through the Mini Legends campaigns. We’re celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we’ve used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I’d imagine it won’t be the last time we see these kids playing in the big time.”

Says Rich Williams, creative director, Clemenger BBDO Melbourne: “Through every iteration of the Mini Legends campaign, we’ve been looking to replicate the experience of kids across the country performing their favourite AFL star’s signature moves. This year we’ve well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a match day crowd in the background.”

The campaign will roll out nationally today on TV, print, digital and social channels.

NAB

Chief Marketing Officer, Suzana Ristevski

General Manager Brand Experience, Michael Nearhos

Head of Group Brand, Faycal Ben Abdellaziz

Manager, Brand & Sponsorship Communications, Sue Brailsford

Consultant, Brand & Sponsorship Communications, Alastair Sykes

Consultant, Sponsorship, Katelyn Bannister

Manager, Brand Identity, Susanna Hondrokostas

Consultant, Brand Content & Social Media, Nicholas Jewitt

Agency: Clemenger BBDO, Melbourne

Creative Chairman: James McGrath

Creative Director/s: Ant Phillips, Rich Williams, Luke Thompson and Rohan Lancaster

Creative: Jerry Scott and Max Bengtsson

Group Business Director: Paige Prettyman

Business Director: Freya Page

Project Director: Annalise Dry

Account Manager: Ella Shepley

Executive Planning Director: Paul Rees-Jones

Executive Producer: Sonia von Bibra

Producer: Jess Evernden

Head of Social: Brie Stewart

Senior Producer – Print: Michael Travers

Interactive Producer: Anya Goldsworthy

Production Company: Revolver

Director: Stephen Carroll, Revolver

Producer: Caroline Kruck, Revolver

Executive Producer: Pip Smart, Revolver

Managing Director/ Executive Producer: Michael Ritchie, Revolver

DOP/Cinematographer: Stefan Duscio, F/L    

Editor: David Whittaker  

Grade Artist: Edel Rafferty, F/L   

Music Track & Artist: David Hubbard, Imagination   

Music Production Company: Level Two Music   

Photographer: Matt Baker, Louis&Co

Photography Producer: Louis Molines, Louis&Co

Retoucher: Mike McCall & Steve Pratt   

Post Production Company: ARC EDIT and Fin Design + Effects   

Sound Designer/Engineer: Paul LeCouter, Nylon Studios

Executive Producer: Ceri Davies, Nylon Studios

Sound House: Nylon Studios   

Casting: Chameleon Casting