NAB introduces the next generation of Mini Legends in new campaign via Clemenger BBDO

Trent Cotchin action shot.jpgBack by popular demand, NAB has today launched the latest iteration of the NAB Mini Legends campaign via Clemenger BBDO Melbourne, highlighting its support of the next generation of AFL stars.

In a first for the Mini Legends campaign, the pint-sized stars have been immersed in the AFL's grand stage, with the Mini Legends interacting with some of the biggest names in the game.

The 2018 Mini Legends campaign, features miniature versions of AFL stars Richmond's Trent Cotchin, Essendon's Dyson Heppell, North Melbourne's Ben Brown and Brisbane's Charlie Cameron.

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Dyson Heppell Action Shot.jpgSays Antony Cahill, chief operating officer, NAB: "We are extremely happy to continue our long running relationship with the AFL and bring NAB's support of the game to life through the Mini Legends campaigns. We're celebrating our heroes on the field, and the youngsters across the country in grassroots programs who are inspired by their favourite AFL heroes. This year, we've used special effects so the NAB Mini Legends look to be playing out some great moments of this season. I'd imagine it won't be the last time we see these kids playing in the big time."

Says Rich Williams, creative director, Clemenger BBDO Melbourne: "Through every iteration of the Mini Legends campaign, we've been looking to replicate the experience of kids across the country performing their favourite AFL star's signature moves. This year we've well and truly delivered on that promise by creating an experience where the kids get to see themselves up against some of their AFL heroes with the roar of a match day crowd in the background."

The campaign will roll out nationally today on TV, print, digital and social channels.

NAB
Chief Marketing Officer, Suzana Ristevski
General Manager Brand Experience, Michael Nearhos
Head of Group Brand, Faycal Ben Abdellaziz
Manager, Brand & Sponsorship Communications, Sue Brailsford
Consultant, Brand & Sponsorship Communications, Alastair Sykes
Consultant, Sponsorship, Katelyn Bannister
Manager, Brand Identity, Susanna Hondrokostas
Consultant, Brand Content & Social Media, Nicholas Jewitt

Agency: Clemenger BBDO, Melbourne
Creative Chairman: James McGrath
Creative Director/s: Ant Phillips, Rich Williams, Luke Thompson and Rohan Lancaster
Creative: Jerry Scott and Max Bengtsson
Group Business Director: Paige Prettyman
Business Director: Freya Page
Project Director: Annalise Dry
Account Manager: Ella Shepley
Executive Planning Director: Paul Rees-Jones
Executive Producer: Sonia von Bibra
Producer: Jess Evernden
Head of Social: Brie Stewart
Senior Producer - Print: Michael Travers
Interactive Producer: Anya Goldsworthy

Production Company: Revolver
Director: Stephen Carroll, Revolver
Producer: Caroline Kruck, Revolver
Executive Producer: Pip Smart, Revolver
Managing Director/ Executive Producer: Michael Ritchie, Revolver
DOP/Cinematographer: Stefan Duscio, F/L    
Editor: David Whittaker  
Grade Artist: Edel Rafferty, F/L   
Music Track & Artist: David Hubbard, Imagination   
Music Production Company: Level Two Music   
Photographer: Matt Baker, Louis&Co
Photography Producer: Louis Molines, Louis&Co
Retoucher: Mike McCall & Steve Pratt   
Post Production Company: ARC EDIT and Fin Design + Effects   
Sound Designer/Engineer: Paul LeCouter, Nylon Studios
Executive Producer: Ceri Davies, Nylon Studios
Sound House: Nylon Studios   
Casting: Chameleon Casting

7 Comments

Thuglife said:

Eddie Betts can play a mini Eddie Betts

Fanboy said:

Keep kicking goals J+M

Crap Photoshop said:

Some questionable compositing there, shame they couldn't find space in their budget to do this properly. Looks a bit like early stage comps.

lm said:

What with the VFX? This looks bizarre.

McD's? said:

I thought this was a Maccas ad at first with all the branding in the background. Shame the VFX budget couldn't stretch to the stands (or the pitch for that matter).

Nope said:

Still creepy.

VFX guy said:

Wait. What?

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