OMD Australia promotes head of digital Sian Whitnall to the position of chief digital officer

OMD has today announced the promotion of Sian Whitnall to chief digital officer, OMD Australia.

Whitnall has over 11 years’ industry experience working across the UK and Australian markets. Having first started her career at MediaVest and Initiative, Whitnall re-located to Australia in 2013 to take her first role with OMD Sydney as interactive director, working across clients such as Qantas and Estée Lauder. Whitnall re-joined OMD as head of digital, Sydney 12 months ago, coming from Ikon Communications, where she was head of digital amplification and trading.

Whitnall’s appointment is reflective of her stellar contribution in growing OMD’s digital product, driving new business success and great client work. In this promotion to chief digital officer, OMD Australia, Whitnall will be joining the national executive team, reporting directly into Aimee Buchanan, CEO, OMD Australia.

Says Buchanan: “Sian has made a significant impact to our clients’ work and our digital product. Sian embodies the OMD ambition of driving performance for our clients, always done with integrity. We are thrilled to see her step into the Chief Digital Officer role, continuing to elevate our capability in digital, data and technology.”

Says Whitnall: “I’m looking forward to building on the strong reputation that OMD has and continuing the positive momentum in the agency. Data and technology is at the core of everything we do at OMD and I’m excited to take this to the next level for our clients, partners and people.”

Whitnall’s appointment is effective immediately.