Omnicom Media Group named as joint number #1 in 2018 RECMA Qualitative Evaluation ranking

Omnicom Media Group have been ranked joint first in the RECMA July 2018 chart, according to RECMA’s 2018 ‘Qualitative Evaluation’ report released last week.

The volume rankings include metrics such as vitality, which covers competitiveness in pitches, new business wins, as well as stability of CEO and heads of expertise. The report also includes a detailed structure analysis, which focuses on resources of the agencies in terms of digital and diversified experts, as well as an assessment of their client portfolio. These all contribute to overall momentum at a group level.

Says Peter Horgan (pictured), CEO, Omnicom Media Group Australia & New Zealand: “We believe in a client first, brand led and group supported approach, so it’s great to see the combined success of OMD, PHD, Resolution, and Annalect shine through.”

The group has been consistently recognised beyond traditional industry awards. This has included both PHD and OMD being named on the AFR Most Innovative Companies List and OMD being named as one of GPTW Top Places to Work for 9 years in a row.

RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale. Data is collated from more than 1400 media agencies in 90 countries to provide strategic intelligence to help the top 500 global advertisers in their decision-making and agency sourcing.

The report, conducted annually, takes into consideration overall agency billings, staff headcount, and year-on-year growth rate.