QLD's Edward King crowned 2018 AWARD School national top student - wins trip to San Francisco

EdwardKingAWARD.jpgQueenslander Edward King has been crowned Australia's Top Student at the 2018 AWARD School National Announcement, which was held at Facebook in Sydney on Tuesday night (7 August).

King, who was recently promoted to the role of art director at Rumble, beat almost 200 graduates around the country to earn the title and wins a once in a lifetime trip to Facebook HQ in San Francisco to train with its creative agency ambassador group, courtesy of AWARD partnering sponsor Facebook Australia.

He was tutored by Ryan Petie (Publicis Worldwide), Kirsten Twigg (Publicis Worldwide) and Lindsay Thompson (Khemistry).
To determine the national winner, AWARD appointed a 'Super Jury' comprising eight leading creatives from around the world, who reviewed the state winner's portfolios in an independent and blind-judging round.

The 2018 AWARD School Super Judges are (by alphabetical order):
1.    Justine Armour, ECD, 72andSunny NYC (AWARD School Head, 2002-2003)
2.    Jeff Goodby, Co-Chairman & Partner, Goodby, Silverstein & Partners
3.    Genevieve Hoey, Group ECD, R/GA NYC
4.    Andrew Keller, Global Creative Director, Facebook Creative Shop
5.    David Kolbusz, CCO, Droga5 London
6.    Kim Pick, ECD, Y&R NZ (former AWARD School Head and Student)
7.    Leo Premutico, Co-Founder & CCO, Johannes Leonardo NYC (AWARD School Graduate, 2000)
8.    Leigh Reyes, President & CCO, MullenLowe Manila.

Commenting on the winning portfolio, the judges described the campaign ideas as "exciting", "insightful" and "unexpected".

Jeff Goodby, co-chairman and partner at Goodby, Silverstein & Partners congratulated King for producing work far more senior than his experience level.

Justine Armour, executive creative director at 72andSunny NYC said: "This is an exciting book for a first-timer. Several good, simple ideas, clearly expressed."

Kim Pick, executive creative director at Y&R NZ, said the winner's Cannes Lions execution "stopped her in her tracks" and that King would be a "great asset in any creative department."

A total of 200 students across five states, including NSW, QLD, VIC, SA and WA graduated from
AWARD School in 2018. This year, the theme was 'Big Ideas for a Big Future' with each student tasked with 10 briefs, ranging from experiential and social, to game changer and integrated campaigns.

AWARD Committee Member and M&C Saatchi Australia CCO Cam Blackley extended special congratulations to the Top Students who produced work that not only impressed the state judges but also an international jury of renowned industry leaders.

"This year the theme was 'Big Ideas' and our top students delivered by putting forward incisive and original ideas that won over the judges and raised the bar for aspiring creatives in years to come."

Adding: "I encourage everyone in the creative sector, particularly CDs and ECDs, to look at the top student portfolios and think about how we can further support our next generation, whether it be through mentoring or a graduate opportunity."

The folios of top students from each state are now available to view on the AWARD website.
 
Blackley also thanked the school heads, lecturers and tutors in each state for the unwavering support and dedication throughout the 12 week course. In 2018, a total of 188 industry leaders participated in AWARD School including 94 tutors from 42 agencies.

For a full list of 2018 AWARD School Heads visit https://awardonline.com/education/award-school-heads and for Tutors visit http://awardonline.com/education/2018-tutors.

The Top Students from each state were also acknowledged at the event (by alphabetical order):

Lucas Fowler, NSW
Elizabeth Graydon, WA
Edward King, QLD (National Winner)
Shaun McFarlane, SA
Phoebe Sloane, VIC.

Victoria's Top Student Phoebe Sloane was awarded national winner of the Social Brief - an AWARD initiative whereby students develop a campaign idea for Australia's most deserving social causes. In 2018, food rescue charity OzHarvest was selected for the initiative.

Says Alexandra Sloane, head of marketing, Australia & New Zealand, Facebook: "AWARD School brings together the brightest creative minds in our industry, from the most seasoned ECDs, right through to fresh talent. Our partnership with AWARD is about strengthening those connections."

All interstate winners were flown to Sydney for the national announcement on Tuesday August 7, with the San Francisco trip scheduled for later in the year.

22 Comments

Unfairer sex said:

Of course the man won the trip and gets the career leg up

SB said:

Fuck yeah Ed! Well done.

Trent said:

Well done Pheobe!

Name or pseudonym (required) said:

BOOM TING.

@Unfairer sex said:

What if they did blind judging and the winner was selected based on the quality of ideas in their book and not their gender? Just a thought.

@unfairer sex said:

Turn it up!

The King won.

The work obviously spoke louder, as it should.

Well done to all those who enrolled.

JE said:

So amazing and so well-deserved Ed!

@UnfairerSex said:

You are delusional.

RG said:

Yassssss King!

JJ said:

Well done Ed!! So well deserved, such a hard worker - congratulations!

@UNFAIRERSEX said:

Speaking as a female, you are the absolute worst. Please be better, you're making us all look bad.

Congrats ED!!!!

@unfairer sex said:

The salt is strong. Congrats, Ed!

Klug said:

Congrats mate! How good!

Luke said:

Pretty sure 'Unfairer Sex' is a troll, and likely male.

Congrats to all the winners, runners up, and the many more who didn't crack the top few but who now have a folio to begin their adventure into Adland.

Linds said:

Yes! Awesome work Edward. Was a pleasure watching you nail the briefs throughout the course.

@Unfairer sex said:

You know nothing about this guy.

Tall, dark and handsome said:

He also looks like he's straight outta The Bachelor

KP said:

Well done Ed. Great thing about blind judging is there’s no accidental bias to gender or agency or state.

Mr. Snrub said:

Congrats Ed!! You truely are the King of kings.

Class act said:

Well done to all the students this year. Judging by the folios on the AWARD site, the competition was red hot from the get go.

Waylon Smithers said:

I like the way Snrub thinks.

Nod to the tutors said:

I've had the pleasure of working with all three over the years and that's a safe pair of hands he was in. Well done to all involved

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