Target uses nature to push its new activewear range in latest campaign via AJF Partnership

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Target_Activewear_PR_Thumbnail.jpgShot in the ruggedly beautiful Kimberley region, Target’s latest activewear campaign, created by AJF Partnership, illustrates how nature empowers us, and influences a new range of product through design and fabrication.

Says Kenton Elliot, general manager, marketing, Target: “Target have released a stylish collection of activewear, inspired by nature and inspiring Australian women to get out there and get moving, because when you look the part, you feel the part.”

The campaign will be seen in multiple channels including TV, gym screens, online, and social media. It features the track Harlem River, by Kevin Morby.

The campaign was created by AJF Partnership, a GrowthOps business, directed by Rob Stanton-Cook from Collider with media planning and buying by OMD.

Says Josh Stephens, ECD, AJF Partnership: “It’s an exciting time to be partnering with Target as they continue to build their fashion and quality credentials. It’s allowed us to create this beautiful, visual work that captures a feeling of truly running wild.”

Target’s activewear campaign kicked off Sunday August 5.

Client: Target

Agency: AJF Partnership, a GrowthOps Business

Executive Creative Director: Josh Stephens

Creative Director: David Klein

Senior Copywriter: Melanie Stevens

Group Account Director: Emily Pockley

Account Director: Tess Porter

Senior TV Producer: Liesel Haug

Strategy: Jacqueline Witts, Hayley Read