Taylors Wines launches tongue-in-cheek videos to leverage its sponsorship of Australian Rugby

Australian wine brand Taylors Wines has taken a tongue-in-cheek approach to leveraging its sponsorship of Australian Rugby and the Wallabies by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common. The videos were produced by Infinity Squared and director Nicholas Boshier.

Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.

All video assets have been made native for both skippable and non-skippable digital and social environments.

WATCH THE VIDEOS

Production: Infinity Squared

Director: Nicholas Boshier

Editor: Cameron Drew & Ben Zemanek