Tiger Beer drops Marcel Sydney as agency and realigns with Publicis Communications Singapore

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Tiger_Wallpaper (1)-thumb-400x224-281169.jpgTiger Beer has announced that it will shift its creative account from Marcel Sydney to Publicis Communications Singapore.

Says Venus Teoh, international brand director, Tiger Beer: “The Tiger Beer global creative account has been successfully led by Marcel Sydney for a number of years. We thank them for the significant role they have played in the brand’s growth to date. However, as Tiger continues its expansion across Asia and beyond, now is a natural time to shift our agency relationship closer to the brand’s key markets in the region. Therefore this week the account will be relocated within Publicis Groupe to a newly created, dedicated team in Singapore, made up of talent from within Publicis Communications including Arcade and Digitas.”

Statement from Marcel Sydney: “Tiger beer will be moving from Marcel Sydney to Publicis Communications Singapore and we are very pleased to see the brand continue to grow with our network. Marcel has had a very successful partnership with Tiger, most recently with our global #rarestripes campaign launched in collaboration with Kenzo Paris and WWF. Marcel’s work with Tiger has consistently been highly awarded from major global forums such as Cannes and D&AD, but more importantly we’ve been extremely proud to have accompanied Tiger on its journey to becoming a major brand within the Heineken portfolio. We wish Tiger the best and we know that our Singapore team will continue their success. Looking into 2019 we hope to leverage our global experience to help elevate success for potential future clients.

“Concurrently but not associated to developments with Tiger, Gavin Levinsohn has resigned as MD of Publicis Worldwide Australia, which covers Publicis Brisbane and Marcel Sydney. After three years with Publicis and 20 years in the advertising industry, Gavin has decided to try new business opportunities and we wish him the very best in his new endeavours. Marcel Sydney MD Ryan Bernal and ECD Wes Hawes will continue to lead the agency. Both report to Michael Rebelo, CEO of Publicis Communications ANZ.”