Uncle Tobys Oats launches the Energy Exchange Café part of new activation via Forward Agency

Today, Uncle Tobys Oats unveiled the world’s first Energy Exchange Café, allowing consumers to exchange the steps accumulated doing daily activities for a unique menu of dishes. The activation was created by Forward Agency.

Launched by wellness expert, Tim Robards, the Uncle Tobys Oats Energy Exchange Café will allow consumers the chance to exchange their steps for oat- based meals and snacks.

The creative menu items will be available to exchange for set step amounts shown on a mobile or fitness device and also come with a free coffee.

Says Michelle Katz, head of marketing, Uncle Tobys: “Uncle Tobys Oats is committed to ensuring Australians are fuelled with the right energy to get them through the day. This activity is a great way to bring this sentiment to life and give Sydneysiders the opportunity to exchange their energy for ours.”

Located in Sydney’s foodie district on Chippendale’s Kensington Street, the Uncle Tobys Oats Energy Exchange Café will be open between 8.00am and 2.30pm from Tuesday 28 August until Thursday 30 August.

Tim Robards, along with Uncle Tobys Ambassador and Olympic swimmer, Bronte Campbell, will be making appearances at the café over the three days to take part in the Energy Exchange.

Client: Uncle Tobys

Account Executive: Elle Reid