VIC Government helps Victorians get the skills they need in TAFE campaign via The Fuel Agency

Screen Shot 2018-08-10 at 9.10.22 am.jpgThe Fuel Agency has launched the new "TAFE + Jobs" campaign, aimed to promote and drive applications and enrolments for courses starting in 2019.

There's a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there's greater demand for skilled workers.

That's why the Victorian Government is investing $172 million to make priority TAFE courses and pre-apprenticeship courses free from 1 January 2019, with a further $303.8 million allocated to create 30,000 additional course places.

DET_Fuel_Outdoor.jpgLaunching with a 60 second, 30 second and three 15 second TVCs, supported by an extensive out-of-home, radio and digital buy, the campaign will run for several months from August.

Says Tim Kidman, CEO, Fuel: "Helping Victorians get the skills they need to land a great job really is a wonderful news story, and so we wanted to capture the moment of pure joy of when people land their dream job."

For more information about the free TAFE initiative, visit freetafe.vic.gov.au.

Creative Agency: The Fuel Agency
CEO: Tim Kidman
Creative Director: Ben Growns
Copywriter: Andrew Tanner
Art Director: Simon Yeo
Production: Adam O'Neill
Designer: Sebastian Sarria
Account Management: Faith Campbell
Production Company: Accordion Productions
Producers: Greg Toolen & Adam Litchfield
Director: Christopher Tovo
DOP: Adam Howden ACS
Editor: Ryan Brett
Audio Post: Windmill Audio
Photography: Thom Rigney Photography

1 Comments

Thuglife said:

Timely ad for people leaving Clems

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