Vocus appoints PHD Melbourne as media agency of record representing Dodo and iPrimus brands

Media agency PHD, has today announced its appointment by Vocus Consumer Division, as the media agency of record representing the Dodo and iPrimus brands.

This appointment comes off the back of a series of wins for PHD’s Melbourne office in the last 12 months including Carlton United Breweries, Speakeasy Studio and the Caydon Property Group.

Says Simon Lawson, general manager of PHD Melbourne: “We’ve enjoyed working with Vocus on a project basis since March and we’re very pleased to announce this new long-term partnership with Vocus.

Says Andrew Wynne, general manager, sales and marketing, Vocus Group Limited: “We’re really pleased to have the opportunity to work with PHD on an ongoing basis. It goes without saying that PHD have shown themselves to be a real innovator in the industry, and we’ve seen Simon and his team take this mindset and drive real value from our media investment.”

The account will be led by Kathryn Weatherlake, group business director.

Says Weatherlake: “We’re excited to be working with the team at Vocus and helping to ignite and grow their portfolio of brands.”