Y&R Sydney’s retail and shopper marketing offering IdeaWorks snares Best&Less account

Y&R Sydney has snared the Best&Less business, taking over from Bashful, which won the account in August 2016.

Seeking a creative agency with brand expertise and exceptional retail credentials, Best&Less saw Y&R Sydney as the perfect fit with  IdeaWorks, Y&R’s retail and shopper marketing offering.

“We are excited to be embarking on a new relationship with Y&R as our strategic and creative, retail partner. Their experience and capability in the retail space is fantastic, and we are looking forward to them playing a key role in the future of Best&Less,” says Linda McDonald, Head of Marketing & eCommerce Best&Less.

Says Pete Bosilkovski, Chief Executive Officer Y&R ANZ: “We are thrilled to be partnering with Linda and the passionate team at Best&Less to help build a brand platform that seamlessly connects the entire customer journey at every stage. Our retail unicorn Danny Lattouf will be core to this partnership applying customer first thinking to help shape the in store brand experience.”

Adds Danny Lattouf, Head of Retail Y&R ANZ: “It’s an absolute pleasure to partner with the team at Best & Less. An iconic Australian, high performing, retailer with a strong focus on the customer. Having started my retail career in Best & Less at the age of 14, I’m excited to play a role in designing impactful experiences for Best & Less customers.”