BASF appoints Edge Melbourne as new agency

agriculture image.jpgEdge continues with its wins for 2018 adding a new client to its Melbourne agency to deliver integrated services across strategy, creative, advertising, digital and media for agricultural brand BASF Seeds, InVigor products, and their MySeed platform.

This success adds to Edge Melbourne's string of wins in 2018, which have included Hesta and Acciona.

Says Dan King, managing director, Edge Melbourne: "We're delighted to have won this competitive pitch. Brands are clearly understanding the value of our new proposition of "Relentless Relevance" - where we combine advertising and content, with an integrated media strategy to drive relentless relevance for them.
"The MySeed platform provides real compelling advantage to help BASF grow a direct relationship with growers across Australia, and we're passionate about driving brand relevance through the data and insights amongst their agri audience. This is an exciting opportunity to add value to BASF's business and continue to advance our Agri-business credentials and marketing to the rural sector of Australia.

After 15 years of publishing regional publications, Edge has a strong rural and agricultural heritage. Edge also works with Westpac Agribusiness division.

InVigor is a registered trademark of BASF. MySeed is a trademark of BASF.

2 Comments

Grammar police said:

'Real compelling advantage'?

Publish Police said:

'publishing regional publications'?

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