Melbourne agency The Reactor adds Be Fit Foods and Bowls Victoria to growing roster of clients
Melbourne agency The Reactor is excited to welcome Be Fit Food – the readymade weight loss meal program to its growing list of clients.
Be Fit Food is a new type of weight loss program using dietary science and real food to deliver sustainable, rapid weight loss in a healthy way.
Says Kate Save, co-founder and CEO, Be Fit Food: “We believe that food is medicine and we are here to make sure that real food is the way of the future.”
Since its successful pitch on Shark Tank that saw Boost Juice founder Janine Allis buy into the business, Be Fit Food has launched interstate and grown expeditiously by “disrupting the diet industry, the supplement industry and the pharmaceutical industry,” as Save says.
Says Nick Brown, CD, The Reactor: “Be Fit Food has a product that’s backed by science and their customers actually see results. With such an impressive business already, we’re excited to take them further and show how weight loss can be done differently.”
The Reactor will produce a through-the-line campaign, handling everything from SEO and SEM through to TVC and OOH media.
The Reactor has also welcomed Bowls Victoria as a new client.
Bowls Victoria is the governing state body for the sport of bowls, and their primary purpose is to grow, develop and nurture Victoria’s most accessible sport. Over the past two years, Bowls Victoria has seen a steady increase in bowls participation. With an average annual growth rate of 3.6 per cent, social bowls has been a significant growth segment for participation.
Currently ranked as the ninth most popular club sport in Australia, Bowls Victoria is looking to capitalises on this growth and remind all Victorians that there’s no better way to spend a sunny day than with a roll at your local Bowls Club.
As a sport that anyone can play, no matter your ability, The Reactor was tasked with creating a campaign that resonated with all market segments and showed that bowls is changing and that it’s no longer just a sport for older adults.
Says Bronwyn Slatter, marketing and communications manager, Bowls Victoria: “We’re trying to move away from the stigma that bowls is only for the over 55s. It’s simply not the case anymore, and we need to start telling that story. Lawn Bowls saw signi cant success at the 2018 Commonwealth Games, and this has been a great platform to start changing public perception about our sport.
“Bowls Clubs are the hub of many communities around Victoria; they are a great place to socialise with friends and family or unwind after work. Bowls Clubs are ready to welcome you and offer a great experience, whether its bowls or entertainment, there is something for everyone.”
Brown says the brand’s opportunities are endless: “We’ve all enjoyed a game of barefoot bowls during daylight savings and discovered the joys of great menus and bar prices, but these local clubs are more than just another place to hang out on a Friday. The thing we’re finding exciting is that every club has a whole community around it, with everyone from young kids to grandparents welcome – plus there are clubs with elite-level pathways, so it really is a place for everyone.”
The Reactor has commenced work on Bowls Victoria’s Bowls Month campaign which will see participating Victorian clubs open their greens (many free of charge) during October so that everyone can give bowls a go.
Visit https://befitfood.com.au