BHP’s Think-big campaign via Big Red outlines how company is addressing global challenges
BHP will today launch the second phase of its Think big advertising campaign via Big Red, Melbourne.
The campaign, which starts this morning, includes television, print, online and outdoor billboards. In addition, BHP’s brand program will also feature in a range of outlets in international publications over coming months.
This second phase builds on the first phase of the Think big campaign launched in 2017 via Big Red, which focused on BHP’s history and legacy.
BHP chief external affairs officer, Geoff Healy, said the second phase demonstrates the crucial role that BHP plays in addressing global challenges through the supply of essential resources.
Says Healy: “We are continuing to tell the story of how the people of BHP develop and deliver the resources that underpin global development and support Australia’s economy.
“Each advertisement will focus on a key global challenge and highlight the role of our commodities in helping build a sustainable future. The first adverts focus on steel; which is crucial for growing cities and is made from iron ore and coal, and electric vehicles; which need four times more copper than conventional cars.
“The advertisements feature our employees and were filmed on site at Port Hedland, South Walker Creek, and Olympic Dam.”
7 Comments
200k ppl move from rural areas to the city every day?
Is that what they’re saying?
How do i buy some?
The VO is as dull as s dishcloth. Why didn’t Ted do this one?
Bring back Ted. Bring back Ted. Bring back Ted.
Global challenges.
My arse.
The only global challenge is Climate Change, and it’s the one they’re fucking.
Oh, and thanks for the dead Reef boys.
Same tinny piano, same faux nationalism, had to go without TED vo just so viewers would notice that this is a new ad , not the ones we’ve seen ad nauseum.
Can’t think why he wouldn’t voice these. Other than perhaps a gender diversity mandate in the brief?
I hope you enjoy your press release when you’ve finally fucked the planet completely, once and for all.