BIG W heats up the airwaves to get Aussies ready for summer in latest campaign via M&C Saatchi
Today marks the launch of BIG W’s brand new Summer campaign via M&C Saatchi, Sydney. Ahead of the warmer climates, BIG W’s latest TVC captures the excitement that the summer season brings, as Aussie families prepare to celebrate the sunshine.
Says Kristen Linders, general manager, marketing, BIG W: “We love helping our customers make the most of summer and supporting them with a huge range of quality products at great value. Our campaign creative,’Get Summer Ready’, celebrate the turn of the new season and the fantastic family moments ahead.”
The creative taps into unbridled family fun – with the backyard taking centrestage. Set to resonate with kids and parents alike, the spot captures the timeless pool game of Marco Polo and heroes the bold and vibrant colours we all associate with summer with BIG W’s fantastic range of pool inflatables, swimwear and beach towels. The ad also features outdoor dining products, cool kids’ swimwear and relaxed fashion styles.
BIG W’s ‘Get Summer Ready’ campaign forms part of a wider integrated marketing across TV, radio, online, social, OOH, SEM, PR and social media. The ATL campaign will also be supported by a content partnership with Nine Honey. The range was also launched to media today at a showcase event in Sydney.
Creative Agency: M&C Saatchi
Media Agency: Woolworths@DAN
PR Agency: Magnum & Co
BIG W brand team:
Kristen Linders – General Manager, Marketing
Teresa Rendo – General Manager, Commercial
Carly Bowra – Head of Brand & Category Marketing
Heather Dick – Marketing Manager
Fiona Harrop – Head of Media Buying, Social Media and Public Relations
Michelle Bartolo – PR Manager
1 Comment
You are trailing so far behind Target and Kmart it’s laughable.