Exit’s Mark Molloy directs emotional TV spot for The National Lottery via adam&eveDDB, London

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Screen Shot 2018-09-19 at 10.08.21 am.jpgThe latest from EXIT director Mark Molloy is an emotional 2-minute film for Camelot’s The National Lottery via adam&eveDDB (London).

“Amazing Starts Here” launches a major new brand promise and highlights how, no matter how big or small the win, the prizes make “amazing” things happen for ordinary people. “Fisherman” debuted last weekend during ITV’s The X Factor UK to an estimated more than 5.7m viewers.

Molloy shot the multi-channel ad in Macduff, Scotland and tells the story of a hardworking fisherman and mum who change their lives with a winning ticket. The film is shot through a lens of compelling realism, detailing the harsh realities that many working lives face daily.

 

Molloy’s spot, via Smuggler, will be supported by TV, online, social and outdoor ads featuring people at the moment they realise they are winners.

 

Contact Leah Churchill-Brown at leah@exit.com.au for enquiries.

Client – Camelot

Brand – The National Lottery

Head of Brand Marketing – Hayley Stringfellow

Agency – Adam&eveDDB (UK)

Group Executive Creative Director – Ben Tollett

Chief Creative Officer – Richard Brim

Deputy Executive Creative Director – Antony Nelson

Copywriter – Andy McAnaney

Art Director – Christian Sewell

Agency Producer – Sian Parker

Chief Strategy Officer – David Golding

Planning Directors – Hannah MacKenzie, Thomas Keane

Managing Partner – Sam LeCoeur

Business Director – Sarah Kay

Account Director – Loella Bowles

Account Manager – Ashley Lewis

Account Executive – Frankie Cuffaro

Media Agency – Vizeum

Production Company – Smuggler

Executive Producer – Fergus Brown

Producer – Nick Sutherland Dodd

Director – Mark Molloy

DOP – Steve Annis

Editing Company – The Quarry

Editor – Paul Watts

Post Production – MPC

Post Producer – Amy Richardson

VFX Shoot Attend – Timo Huber

VFX Lead – Dan Sanders

Colourist – Tom Poole, Company 3

Music Supervisors – Toby Williams, Codie Childs, Leland Music

Audio Post Production – Sam Ashwell, 750mph

Soundtrack Name and Composer – Luca D’Alberto, Her Dreams (re-work)