Grill’d appoints Carat Australia as new media agency of record following a competitive pitch

Carat Australia has been selected as the agency of record for healthy burger chain, Grill’d, following a competitive pitch.

With 125 stores around Australia, Grill’d is one of the QSR category’s most exciting and innovative names, with an emphasis on ‘doing good’ as well as ‘being good’. Carat has won their full scope of media responsibilities and will partner with the burger giant, effective immediately.

Says Joseph Pardillo, managing director, Carat Melbourne: “The team has been a huge fan of Grill’d – their burgers and the work they do – for a long time now, so to have the opportunity to work with them as their first agency partner Is fantastic.

“They are a force for good and an exciting category disruptor. We look forward to getting started.”

The announcement follows other recent wins for the agency, including alcohol delivery service, Jimmy Brings, and the retention of key clients, The West Australian Government and Microsoft, following competitive pitches.