GrowthOps names Khemistry co-founder Andy Fyffe as its first CMO; promotes Priscilla Jeha to the position of general manager at Khemistry

Entrepreneurial advisory and operations partner GrowthOps, has today announced the appointment of Andy Fyffe to the newly-created role of chief marketing officer (CMO) and Priscilla Jeha to the general manager role at Khemistry.

Fyffe is the cofounder of Khemistry and was previously its managing partner for 13 years. In the role of CMO, his primary focus is now on building the company’s brand platform.

GrowthOps chief executive officer, Paul Mansfield welcomed the appointment recognising the exceptional experience Fyffe brings to the company.

Says Mansfield: “Andy is a first-class leader and innovator. He sets a high bar, always thinking best in category or world- class, upping the ante and going the extra mile for our clients, colleagues and the company.

“While he brings deep experience with a swag of awards from client-side roles and as co-founder of Khemistry, it’s Andy’s unparalleled creativity and enthusiasm for GrowthOps that make him the ideal candidate to be the first GrowthOps CMO. He is an entrepreneur to his core, recognising patterns and opportunities ahead of the pack.”

After various client-side roles in both the public and private sectors, Fyffe co-founded Khemistry with Ashton Ward, based on a conviction that clients and brands would benefit most from results- focused, integrated, cross-discipline services. The business grew to become one of Queensland’s largest and fastest growing independent agencies, and earlier this year joined with other market leaders in creativity, technology and management consulting to form GrowthOps.

Says Fyffe: “These sorts of opportunities – to be part of a bigger story – don’t come along very often. My role as CMO is an ideal greenfield brief, where I’m getting the chance to apply 20 years of lessons learned from sitting on both sides of the table. I’m helping define and grow a game-changing B2B brand with global ambitions from a base here in Brisbane.

“When Ash and I started Khemistry, we did it in the spirit of not dying wondering. We’re proud of the agency we created, working across content, digital and creative, but more recently we’ve had a desire to be part of something bigger, where we could tackle bigger problems, and work with bigger brands across bigger markets, unlocking the potential for growth. That’s why we joined GrowthOps.”

New GM Priscilla Jeha first joined Khemistry just over a year ago as its head of client services. As GM, she will lead the business and drive deep collaboration across GrowthOps.

Fyffe describes Jeha as a great listener in an industry of talkers.

Says Fyffe: “This is one of the reasons clients gravitate to Priscilla and people want to do their best work for her. Bringing global experience and local roots, she’s also not afraid to challenge a brief if she sees an alternative analysis or solution that will get a better outcome for our clients.”

Jeha brings more than 20 years’ experience to her role having worked at a range of boutique and multi-national integrated agencies, in addition to time client-side with Queensland Health. Jeha’s most recent agency role before joining Khemistry was at Grey London, as the global business director, where she led her team to win two Euro Effies, along with a number of other UK-based marketing awards. As Khemistry’s head of client services, Jeha has been instrumental in driving the agency’s growth.

Says Jeha: “Khemistry is the perfect hybrid agency, and one that I couldn’t be more proud to lead into this next chapter. It embodies all the traits that clients yearn for in an indie-style agency – agility, dedicated attention and a growth mindset. Now it is also bolstered by the extensive capabilities of the GrowthOps team, offering our clients a new level of strategic nous, and digital and transformational depth that competes on a truly global level.

“There are so many centres of excellence across GrowthOps, from AI to customer experience to voice search, and my mission is to integrate them here to help our Queensland clients evolve and grow.”

Former Ogilvy & Mather, group business director, Sheridan Turner has been appointed as Khemistry’s new head of client services, replacing Jeha. Turner will be responsible for delivering bespoke end-to-end solutions for the agency’s diverse client mix.

Working closely with Jeha, she’ll also play a key role in driving the company’s ambitious growth plans.

Says Jeha: “Sheridan’s wealth of experience on global brands taps into our mandate to deliver world-class thinking and solutions for our clients’ business pain points. Her growth mindset and pragmatic approach is a perfect fit with Khemistry’s culture.”

Turner brings more than 15 years senior client service experience managing local and global integrated communications campaigns, agency and client side, across FMCG, telecommunications, retail, pharmaceuticals, and government.

GrowthOps began when 15 entrepreneurs merged their eight successful, specialist businesses to create a single execution partner to better solve the complex challenges that medium and large organisations face every day.