Hedgehog first advertising agency to be short-listed for Optus Start-up Business of the Year

Melbourne-based full-service startup, Hedgehog Agency, has today added its status as a finalist at the 2018 Optus My Business Awards to a long list of recent industry accolades spurred on by the release of its new outsourced marketing offering.

Says Ali Berg, creative director of Hedgehog Agency: “When people think of start-ups, what often comes to mind is tech companies, apps and online marketplaces. We’re thrilled to be a part of an important industry movement that’s bringing innovative advertising agencies into this space.”

Only months ago, the agency, founded by brother-sister duo Josh and Ali Berg, made waves here in Australia and overseas when it launched its full-service alternative to traditional in-house marketing – the Outsourced Marketing Team. The team itself is a suite of marketers, strategists and creatives that can together be employed for the same price as a permanent marketing manager.

Since releasing the Outsourced Marketing Team service, the boutique full-service agency has more than doubled in size, hiring creatives and marketers from the likes of Broadsheet, The Urban List, Ivy Park and Ted Baker, to cater for their growing list of clients.

Specialising in brands that are changing the world, Hedgehog acts as the Outsourced Marketing Team for ASX-listed Medical Cannabis company, MGC Pharmaceuticals; popular vegan burger chain, Soul Burger; global online education provider, The Career Academy; as well as MGC Derma, Shping, Corporate Advice, ITSPTS, Burrito Baby, TownBasic and Making Things.

Since the deployment of its new service, Hedgehog Agency has been shortlisted for a sleuth of industry awards. These include B&T Emerging Agency of the Year, Young Achiever of the Year, 30 Under 30, Women In Media – Rising Star, and now Optus Start-Up Business of The Year – making it the first advertising agency in its category to be shortlisted at Australia’s longest standing business awards program.

Says Josh Berg, managing director of Hedgehog Agency: “We are chuffed to be recognised as a finalist for Start-Up of the Year by Optus. It’s always great to see industry bodies recognising the unique offering of the Outsourced Marketing Team and the true value it provides to our clients.”

The Outsourced Marketing Team service is available immediately.