Mazda promotes its new CX-3 and CX-9 models with new campaigns via 1Mazda @ CHE Proximity

Mazda has launched its new CX-3 and CX-9 models with integrated campaigns via 1Mazda @ CHE Proximity, Melbourne.

The CX-3 commercial was shot by Bruce Hunt via production company Revolver, while the CX-9 spot was directed by Ash Bolland via Interrogate.

Agency: 1Mazda @ CHE Proximity, Melbourne
Creative Directors: Dom Megna and Rogan Briggs
Agency Producer: Justine Kubale
Content Editor: Damian Capicciano
Audio Designer: Matt Thompson
Production Assistant: Nina Weiss

Mazda CX-3
Production Company: Revolver
Director: Bruce Hunt
Executive Producer: Catherine Jarman
Mazda CX-9
Production Company: Interrogate
Director: Ash Bolland
Executive Producer: Tara Riddell


Snooze snooze said:

They throw a lot of cash at creating automotive wallpaper. Just use a fraction of that budget to do something interesting... then put out a press release.

SUV said:

The CX3 spot is nice. Certainly better than a lot of what we’re served up.

RR said:

Production on the first ad is real lush.

a tad boring said:

agree with mr snooze, pretty boring executions...

@Snooze snooze said:

You've clearly never worked on an auto brand.

Big ticket item = "Show me the sheet metal"

No one's dropping ten's of thousands of dollars on something hidden under layers of kooky creative.

@ @Snooze snooze said:

Yeh Honda surreal dream, Toyota Landcruiser Emergency Network, Volkswagen Naked Ute, Mercedes Tough Talks... seems like Mazda’s the only brand not doing anything interesting locally.

Norm said:

Yep. Because Ford, Holden, Hyundai, Kia, Nissan, Mitsubishi, Renault, Lexus, Isuzu and Suzuki are killing it too. Get real. Auto is more than TV ads and video content made for an audience of not many. Yeah interesting work is good work and no excuses but the only sustained ‘advertising’ that on its own seriously moved the sales needle on a brand in recent years was ‘I bought a Jeep’. And that was just four words said in the right order.

Leave a comment