Melbourne agency Magnum Opus Partners appoints Jasmine Kha as account director

Independent Melbourne agency Magnum Opus Partners has spent two years further establishing itself as a full service creative and strategic marketing house. Reflecting its resulting growth, the business has appointed a new account director, Jasmine Kha.

Previously with Finlayson Communications for nine years, Kha is assisting the agency’s directors with their major clients and will also manage the account service function for the agency.

Agency managing director Erin Lightfoot, who joined the business as part of its development from Magnum Opus Advertising to Magnum Opus Partners, and who has a background across private and public sectors in CEO, general management and marketing roles, is excited about the appointment.

Says Lightfoot: “Jas is a highly skilled and experienced account director with a fine eye for detail,

a friendly, no-nonsense manner, and a strong sense of what makes strategic communications really work. With fourteen years senior account service background – this is actually her second stint at Magnum Opus – and we are delighted to add her huge range of client experience across both blue chip companies and Government for our clients.

“In the last two years we have very consciously broadened the business base of the company away from just creating advertising towards also being a strategic advice channel for clients, turning our thirty years of practical business experience into actionable, insight-creating consulting. MOP is using professional standards of research, situation analysis, strategic planning and decision support to our traditional output of great advertising and communications campaigns. And clients are enjoying the strategic depth and results-driven work we are producing for them: we are seeing the application of smart and structured business consulting that is leading the decisions being taken about major marketing and digital communications campaigns.

“We are finding that what our clients are valuing more and more from the agency relationship is the strategic insights we provide that are needed for them to make informed business decisions, and to decide what they should be communicating, and how. This adds real value to their marketing effort. Superb original campaigns with crisp copywriting and great art direction, will, of course, always be critical for overall business success. But increasingly the direction of that creative work will have a stronger strategic basis.

“Jasmine also proudly has a bronze “Effie” to her name – Australian advertising’s highest award for results-focused advertising excellence – which absolutely goes to our agency priorities – “Results. Nothing Less.”