Movember's new 'Man of More Words' campaign via Cummins&Partners urges men to speak up

Screen Shot 2018-09-10 at 1.30.26 pm.jpgTo mark World Suicide Prevention Day, global men's health charity the Movember Foundation is urging men to speak up by launching its new 'Man of More Words' campaign via Cummins&Partners.

Launching globally, the campaign features radio, press, outdoor and a film directed by Curtis Hill via Goodoil Films.

Says Adam Slater, associate creative director, Cummins & Partners: "We all know a man of few words. I've even been described as one myself.  But unfortunately for men like us, there are some problems that can't be solved with a grunt, or a few mumbled syllables. It's in these times that every man, no matter how verbally challenged, needs to find a way to become a man of more words, and tell someone what's really going on."

To mark World Suicide Prevention Day, global men's health charity the Movember Foundation is urging men to speak up by launching its new 'Man of More Words' campaign via Cummins&Partners. Launching globally, the campaign features radio, press, outdoor and a film directed by Curtis Hill via Goodoil Films. Suicide is the leading cause of death in Australian men aged 15-44. Three out of four suicides are men and of the 2,000 Australian men take their life each year. It's a complex problem, but it is preventable. On September 10, the foundation asked guys to be a 'Man of More Words' by observing a minute of talking; spending 60 seconds having a meaningful conversation about what is going on in their life.

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Movember_OOH (1).jpgSuicide is the leading cause of death in Australian men aged 15-44. Three out of four suicides are men and of the 2,000 Australian men take their life each year. It's a complex problem, but it is preventable.

On September 10, the foundation is asking guys to be a Man of More Words by observing a minute of talking; spending 60 seconds having a meaningful conversation about what is going on in their life.

Says Craig Martin, global director, mental health and suicide prevention at the Movember Foundation: "One minute of silence is society's way of reflecting on and honouring significant deaths. However, in the case of  suicide, it is this silence which is killing men. So, to change this, we are encouraging men to speak out for one minute on World Suicide Prevention Day.

"We know gender plays an important role, which is why we're talking specifically to men, equipping them to recognise the signs when they're not doing so well, and to talk up when times get tough.
 
"We're hoping to show men that to be the best versions of themselves - to be better dads, mates and sons - they need to be men of more words. We want men and their supporters to know that talking, more and with more meaningful words, saves lives."
 
Man of More Words kicks off a month long campaign by the Movember Foundation, aimed at encouraging meaningful conversations around men's mental health as a way to ultimately reduce the high rate of male suicide.

The Man of More Words campaign builds on Movember's UnMute and Suicide Notes Talk Too Late campaigns of previous years. While Suicide Notes Talk Too Late encouraged men to open up and talk when times are tough, UnMute challenged supporters to really listen when men spoke up.
 
Man of More Words brings the two together, focusing on getting men to talk when times are tough, in the confidence that they will be heard. Through a series of videos, social media posts, and ads across print and radio, Man of More Words shares the stories of men who have benefited from speaking up.
 
To learn more about the campaign and how you can effectively help the men in your life to open up visit www.movember.com/iwanttoask.

How to start a conversation with the men you care about in four simple steps:
 
1. Ask how they are doing  
2. Listen without judgement
3. Encourage action
4. Check in regularly

Production Company: Goodoil Films
Director: Curtis Hill
Producer: Catherine Warner
Executive Producer: Simon Thomas / Sam Long
D.O.P: Joel Betts
Editor: Leila Gaabi - The Editors Melbourne
Post Production: Matt Edwards - The Editors Sydney
Production Design: Bethany Ryan
Photography: Jay Hynes
Sound: Dylan Stephens
Music: Ben Talbot-Dunn

Agency: Cummins&Partners Melbourne
Associate Creative Director: Adam Slater
Senior Art Director: Cam McMillan
Creatives: Chris Ellis, Liam Jenkins
Senior Producer: Carol Sinclair
Strategist: James Bennett
Group Account Director: Hayden Isaacs
Senior Integration Manager: Lauren Fry
Integration Manager: Juno Forster

20 Comments

Nice said:

Really nice.

face plate said:

A charming little spot...this is in my circle of certainty.

Thank you said:

Really applaud any effort directed towards this often under-represented cause.

3 men a week is no laughing matter.

Great insight said:

I am that man, and it spoke to me.
Well done.

Mate said:

From a bloke who feels down time to time, this quiet film speaks volumes to me.

Boring said:

Boring

Well Played. said:

Nice spot for an important message, and well scripted too

Very good said:

Really well done, great strategy, creative and execution - the lead talent is great, I can see bits of myself in him.

Good said:

Good video is good

Yasmin said:

I agree with @Very good about what awesome talent!

As a woman with a few quiet men in my life, I love how action-oriented the message is too around encouraging more words when it matters.

And then the can turns into a tuna said:

Cam, Slater, this is really good.

Anna said:

Beautiful. I hope some of the wonderful quiet men around me take this message to heart and act on it.

Chin Up said:

That tagline is really good. Now they’ve landed it for such an important cause, I hope they do a lot with it.

Lovely said:

Lovely work, Curtis.

Yes said:

Yes. Cam. Adam. Yes

Lovely said:

Onya Curtis.

Whisperer said:

Talking does save lives. I know because I have been there. This is simple and important. Very good guys.

on that note... said:

It's really hard to get the right amount of nuance in mental health campaigns. This does it so well. I'm yet another one of the above men who can relate to the work.

On that note... maybe a good wake up call for people to be less shit to each other in the comments section - you never know which silent witness is reading them.

@on that note... said:

Well said

Me Too said:

Great insight here, and totally relatable.

If you need any proof how prevalent this problem is, just check out how many blokes have put their hand up in this comments section. What is usually filled with hateful, jealous, small-minded comments is now filled with blokes who have come to terms with depression/anxiety thanks to campaigns like this.

Well done C&P.

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