NGS Super appoints Edge as new agency

Edge has been appointed to handle creative and media for the mid-sized industry super fund NGS Super.

The initial task for Edge is to develop the brand strategy and creative and then roll out communications through a mix of digital media, customer experience, content and social work.

Says Andrew Murrell, acting head of marketing and communications, NGS Super: “We started looking for a creative comms partner and content agency. It was clear once we’d met Edge’s team and seen their work that their full-service model would work well. It’s interesting times in financial services and it’s important that we have a partner who can think big but act small and agile.”

Says Fergus Stoddart, commercial director, Edge: “It’s good timing – NGS Super is a brand with a lot of energy and momentum at the moment and we are very happy to be their partner. NGS Super has just been recognised as one of the top 10 super performers so the communications strategy will be backed up by a very strong product.”

Says Richard Parker, executive planning director, Edge: “Human instinct is to value what we have now over what we may have in the future, and getting people to think about their super fights against this fundamental instinct. Making super seem more relevant to people in the present is a great challenge to have, so we’re looking forward to helping NGS Super continually evolve their comms and customer experience to remain relevant to their customers.”

This win builds on Edge’s strength in financial services. Edge already works with a number of major financial players including the Suncorp Group, Westpac and MLC Life Insurance.