OMD Sydney raises record $16,000 for children's charity The Pyjama Foundation at 'Pyjamathon'

Screen Shot 2018-09-11 at 7.55.52 am.jpgOMD Sydney has raised over $16,000 at its annual 'Pyjamathon' fundraiser for children's charity The Pyjama Foundation. It is its most successful fundraising initiative for the charity to date, raising over $4,000 more than last year's event.
 
OMD's 'Pyjamathon' is a competitive event, consisting of 16 teams, racing around Pyrmont to complete a series of challenges ranging from dizzy bat relays, to creating spaghetti towers.
Screen Shot 2018-09-11 at 7.56.06 am.jpgThe event was organised by OMD Sydney's social responsibility pillar, OMDonate, of which The Pyjama Foundation is the principal charity partner.
 
Says Aimee Buchanan, CEO, OMD Australia: "At OMD, we recognise the power of our industry to give back to the wider community. In addition to being a team building experience, our work with The Pyjama Foundation gives OMDers greater purpose beyond the day-to-day, whilst simultaneously providing much needed funds for the foundation.
 
Says Jonathan Betts, group business director and The Pyjama Foundation lead on OMD's charity committee OMDonate: "Pyjamathon is rapidly becoming people's favourite day at OMD. It's an event that helps OMDers form new friendships across different teams, raise money for a fantastic cause and have a blast all at the same time. Who doesn't love playing Human Hungry Hippos?"
 
Says Bronwyn Sheehan, founder and executive director of The Pyjama Foundation: "OMD has been a fantastic supporter of The Pyjama Foundation for the past few years and we're so thrilled to know more than $16,000 has been raised from their Pyjamathon. This money will go towards supporting more foster children who are desperately waiting for the arrival of their volunteer mentors, who will help them with their learning and encourage them to achieve their dreams."
 
Through its network of Pyjama Angels, The Pyjama Foundation empowers children in foster care with learning, life skills and confidence to change the direction of their life. Over the last three years, OMD Sydney has worked with the Pyjama Foundation for its National Pyjama Day, securing over $2.5 million in media value with help from its industry partners.

3 Comments

wow said:

Im guessing OMD Sydney has a pay role of around 6 million dollars. Is $16,000 in a days activity really worth PR'ing? How sincere is the fundraising attempt when it's then PR'ed to everyone? I bet it's in every awards submission too.

I hoped the days of corporate social responsibility have moved far beyond this type of giving some cash in return for a press release.

Sorry to be so cynical - I could jsut be completely jaded and this is in fact a brilliant initiative???

Stevo said:

Integrity
noun
The quality of being honest and having strong moral principles when no one is watching.

The moment you feel the need to tell everyone, it's no longer integrity, it's advertising.

Pillar said:

“The event was organised by OMD Sydney's social responsibility pillar”. Is pillar like a team? Why don’t they just say team?

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