Perrigo asks smokers to unsmoke in newly launched campaign for Nicotinell via Ward6

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unsmoke v2 (1).jpgWard6 has launched a new campaign for Nicotinell through client Perrigo that asks smokers to unsmoke.

Says Grant Foster, creative director, Ward6: “Unsmoke is all about undoing the addiction. While our competitors are sounding similar, bouncing around the term “quit” in their communication, Nicotinell disrupts the conversation with a clear, fresh, one-word call to action: unsmoke.

The campaign promotes the new Nicotinell Combination Therapy Pack – patch and gum together, which gives a 75% increased chance of quitting verses patches alone.

Says Ratna Selvaratnam, Marketing Manager, Perrigo: “The campaign aims to connect with smokers in relatable situations.  Whether you unsmoke for your children, your partner or yourself, you’ll have a better chance if you unsmoke the smart way with Nicotinell”.  

The call to unsmoke is already in pharmacy and will appear across a wide range of media communication, including TV, outdoor, print, digital and social #unsmoke, kicking off in September.

Client: Perrigo Australia

Marketing Manager: Ratna Selvaratnam

Agency: Ward6

Creative Director: Grant Foster

Senior Copywriter: Steve Samuel

Strategy Director: Scott Davis

Innovation Director: Danny Corcoran

Group Account Director: Sam Karim

Account Manager: Luke Smith

Production Company: Versus Media

Director: VERSUS

Photography: Stuart Miller / Flipp