P&N Bank extends ‘Power of &’ platform with latest campaign via 303 MullenLowe, Perth
303 MullenLowe, Perth has launched a new campaign for WA’s only local customer-owned bank, P&N Bank.
The campaign marks the next phase of the brand’s successful ‘Power of &’ platform – setting out to further demonstrate how P&N Bank’s customer-owned model and collective philosophy benefits its customers day in, day out.
Says John Linton, planning director, 303 MullenLowe: “The Royal Commission has placed a spotlight on the ethics and integrity of the big banks. It’s an incredibly important time for people to know that there are legitimate alternatives like P&N out there who are set up to represent and benefit their customers, rather than shareholders.”
Says Kelly Fryer, manager brand and marketing, P&N Bank: “We set 303 MullenLowe a challenging brief to not only extend our “stronger together” brand territory but to also articulate a
number of rational reasons to bank with P&N across a range of executions.
“We think they did a fantastic job in creating everything we set out to achieve. We absolutely love the visual of a group of people coming together to lift and support an individual which is exactly what P&N’s customer-owned model represents.”
Across video and out-of-home, the campaign uses a simple visual metaphor to communicate how P&N Bank’s membership works together for the benefit of each individual.
Says Richard Berney, executive creative director, 303MullenLowe: “It’s hard to fault the original concept of ‘mutual banking’. A community pools their money, so that when individuals need a boost – it’s there. P&N are customer-owned so they are one of the few banks that are still true to this model – and that became our big idea. Our customers are literally lifted up by their community.”
P&N Bank
General Manager, Member Experience: Anna Pearce
Manager Brand and Marketing: Kelly Fryer
Brand and Campaign Manager: Priscilla Pedersen
Digital Media and Campaign Manager: Alan Bayliss
303 MullenLowe
Executive Creative Director: Richard Berney
Art Director: Bianca Galan-Dwyer
Producer: Rozanne Fretz
Strategy: Derry Simpson and John Linton
Senior Account Director: Krista Song
Business Manager: Eloise Cribb
Production Company: Beautiful Pictures
Director: Emma Tomelty
Producer: Kate Downie
DOP: Patrick O’Sullivan
Photographer: Luke Carter-Wilton
3 Comments
…and why does it feel like the ‘Ethics’ 30 is already halfway through when it starts?
Surely calling out the corrupt Big Banks would’ve been more powerful than an old-school literal interpretation of the brief?
Awful. Wallpaper. Did the agency even try?
The fact that it is untrue, is also an issue.
From 303’s West Coast snooze machine.
Beaten only by their East Coast budget blowing buddies.