SafeScript warns Victorians about prescription misuse in new integrated campaign via DPR&Co
September 17 2018, 10:02 am | | 2 Comments
DPR&Co has just launched a powerful behaviour-change campaign for SafeScript, warning about the dangers of prescription drug misuse.
SafeScript is the name given to the Victorian Government’s Real Time Prescription Monitoring program.
Prescription drug misuse is a growing tragedy in Victoria, killing more people than road trauma, with a death toll of 414 people in 2017. This powerful and emotive communications campaign is integrated across TV, radio, digital and point-of-consultation media.
This powerful and emotive communications campaign is integrated across TV, radio, digital and point-of-consultation media.
2 Comments
No bad. Pretty good mill of the run for a govt ad.
I think this ad may have just saved my life.