Scrub Up September launches new TV spot via Foto Media to give insight into hospital realities
Paralympian Curtis McGrath, who lost both his legs in a blast in Afghanistan and an eight year old boy unexpectedly diagnosed with a brain tumour are featured in a powerful new video via Foto Media, reminding all Australians they can help save lives.
The Gold Coast Hospital Foundation has launched the video to show that simply making a donation is just like being there in the hospital and treating those most in need.
It coincides with the launch of Scrub Up September, a Gold Coast Hospital Foundation initiative where individuals, schools, businesses and community groups don their medical hat scrubs, which are provided, to raise funds to improve medical services in the region.
Says Kim Sutton, CEO, The Gold Coast Hospital Foundation: “We tried to capture how important the public’s generosity is by showing everyday people walking in the shoes of doctors and nurses.
“In the video a young girl is pumping an oxygen mask, a boy is attending to a patient’s drip, a couple is delivering devastating news crippling a family to their knees and a young woman is operating on a patient.
“This is how powerful a donation can be, it is just like being there in the operating theatre because those donations enable us to help deliver better health outcomes to patients and families.”
McGrath said it’s not until you end up in hospital that you fully comprehend how many people you rely on to help you survive and better your health.
Says McGrath: “When you’re admitted to hospital you are at your worst, you are relying on others, so many others, and it’s only then you realise how important medical staff and our health services are.
“This is why I’ve come on as an ambassador with the Gold Coast Hospital Foundation because life can change in an instant, like it did for me, and you never know when you, or someone you love, will end up in hospital.
“This is why it’s so important to be part of Scrub Up September and raise money for services you may just need in the future.”
To join Scrub Up September visit http://www.scrubupseptember.com.au/.