SEEK says ‘be seen with a SEEK Profile’ in new campaign via Clemenger BBDO, Melbourne
Clemenger BBDO Melbourne and SEEK have launched Be Seen with a SEEK Profile, highlighting how SEEK connects the employment marketplace by matching the right candidate with the right opportunity.
The campaign is focused on the benefits of the SEEK Profile product for both candidates and employers. Using a visual metaphor of pink smoke, it demonstrates how the product makes candidates with a completed profile more visible to relevant employers, and how employers’ opportunities are more visible to the right candidates.
Launching across TV, OOH, online video, social and radio, the campaign will communicate simultaneously to both sides of the marketplace to engage employers and candidates.
Says Jenn ten Seldam, marketing director, SEEK: “SEEK Profile is really at the heart of our marketplace, and central to our company purpose -helping Australians to have fulfilling careers, and employers to find the best people for their organisation.
“SEEK Profile gives us amazing insight into a candidate’s experience, skills and aspirations, which allows SEEK to deliver the most relevant opportunities into their inbox.
“On the employer side, the data and insight we get from SEEK Profile allows us to deliver their job opportunities to the most relevant candidates, to drive quality applications for their open role. Employers can also search profiles on SEEK, and get in touch with suitable candidates directly. Whether you’re a candidate or an employer, you can ‘Be Seen’ thanks to SEEK Profile.”
The campaign leverages SEEK’s trademark positivity and authenticity, and really leans into its ownership of pink as a core brand identifier, in a competitive set that’s largely a blur of blue.
Says Carmela Soares, executive creative director, Clemenger BBDO Melbourne: “This is one of those ideas that is so simple its perfect. Or so perfect it’s simple. Everything is right there – message, product, brand – shaped for a seamless world of horizontal and vertical screens.”
Lead agency: Clemenger BBDO Melbourne
Media agency: Starcom MediaVest Group
B2B creative agency: Six Black Pens
Digital creative agency: Slik
TV Production: FINCH
TV Post-production, VFX/SFX: Blackbird
Music: Elliott Wheeler
Sound: Nylon Studio
Director: Tomas Mankovsky
Marketing Director: Jenn ten Seldam
Head of Brand & Candidate Marketing: Babi Kahveci
Head of Hirer: Suzanne Robertson
Marketing Manager, Brand: Carly Robinson
24 Comments
Can’t wait for the comments.
I love the insight that this ad is built on.
I mean we’ve all been in a job interview and done a massive nervous fart. The smell of desperation and egg clings to us as we battle on through mundane questions. It’s great to see such a truth come to life in such a classy way.
Farts.
And who said fart jokes aren’t funny in these nuanced times.
Clems you just desecrated something sacred. Let Dave Gilmore smite heavy axe blows upon you all!
https://www.youtube.com/watch?v=tXlU6pBlVs4
This is great!
Be smelt.
Finally a product that helps us see who dropped their lunch
No creatives on the credits? Always an interesting sign.
Seriously, how can you not see that stopping and looking up with quiet determination, as smoke wafts up from behind, doesn’t just look like she’s very pleased to be letting out a massive fart?
Well doesn’t this fall flatulence.
Brings a whole new meaning to “blowing smoke up your ass”
I’m guessing this would have been another one of those moments when creatives only realised what they’d done once they saw the final product.
Much like Cocplops below.
https://www.youtube.com/watch?v=nJryldiHQOA
Even the most basic understanding of this audience would suggest they won’t their ‘SEEK Profile’ to be private.
I know, let’s approve something which shows the creation of one of these as akin to setting off a flare.
This is hilarious. I honestly can’t wait for this to be seen by the public. This will genuinely have meme status.
Dear Seek Marketing Manager,
Can we buy your footage for our new campaign?
God I’m over the quality of armchair critic comments on here.
They used to be insightful. Even remotely scathing. Funny, even.
Now it’s just negative shit. Pick up your game blog trolls.
I watched it and never thought about farts at all. Must be cos Im so god damn mature.
Way better than 80% of the shit produced
Didn’t make me think of farts. Thought it was quite good.
You’re an old FART
@Come on
I don’t know about you, but I’m nowhere near an armchair critic. More of a low-end ergonomic chair with a mesh back that’s virtually identical to every other chair in the office, but for some reason when it’s time for a desk shuffle I feel moved to stick a Post-it on it that says ”s chair. Don’t even think about it’.
In terms of trolling and shitcanning of concepts, I’m both with you and not. I think we’re all very good at calling bullshit on bad thinking. But occasionally it just turns into an embarrassing stacks-on of negativity, which is ugly to watch. But also entertaining to watch. But you do feel for the guy at the bottom, which in this case is a spot featuring brand-pink clouds wafting out of people’s bodies for all the world to see.
The best comment above called out the fact that no-one with a job wants their employer to know they’re looking for another one. The point of a targeted profile is targeting and discretion. A pink fart is neither targeted nor discreet.
So yep, putting aside the fart thing, which absolutely holds, the message isn’t right. But even that wrong message is overwhelmed by the spectacle of a pink gaseous cloud streaming like a My Little Pony on fire from the backs of seemingly ok-with-it people. On the other hand it’s sort of interesting to watch, which may be enough. Isn’t the first rule to get noticed?
Reek and you shall find
Nailed it.
Love it!!!
Even though I’m in in my mid-40’s, farts still make me laugh.
Wouldn’t it be even more amusing if real farts we dropped were pink?