SelfWealth appoints Havas Melbourne as lead integrated agency for next phase of growth

Melbourne based fin-tech, SelfWealth, has appointed integrated communications agency, Havas Melbourne, to support its next phase of development following sustained growth since its IPO November 2017. The agency’s remit includes brand strategy development, creative execution and digital services.

Today, SelfWealth is disrupting Australia’s online share trading market – one of the most developed in the world. Its award-winning model enables investors to harness the collective wisdom of the top performing and most diversified traders, to build their own portfolios. The community currently boasts more than 50,000 portfolios.

Established by Andrew Ward, former director of wealth at Commonwealth Bank Australia’s private bank, the SelfWealth trading community has grown rapidly following its ASX listing in November 2017. With a number of projects in the pipeline beyond its core brokerage business model, including the launch of the world’s first peer-to-peer Exchange Traded Fund (ETF), the appointment of Havas Melbourne comes at an exciting time for the business.

Says Jarrod Purchase (above right), general manager – marketing, SelfWealth: “We were impressed with the calibre of the strategic approach and creative credentials presented by Havas Melbourne. As a leadership group we’re looking forward to kicking off our partnership and taking our business to the next level with their support.”

Says Matt Houltham (above left), group managing director, Havas Melbourne: “Andrew, Jarrod and the SelfWealth team have built a unique product and we’re thrilled to help them introduce it to more investors so they can trade smarter and grow their returns.”

The appointment is effective immediately.