Sherpa invents Dave ‘Burning Man’ Jones for Boost Juice’s newly launched digital campaign
The latest work out of digital content studio, SHERPA is for Boost Juice’s new ‘Vacay with Boost’ online campaign. The SHERPA team created a series of content films featuring an irreverent and retro inspired character Dave “Burning Man’ Jones. A slightly dodgy Travel Agent plucked from the 1980s.
SHERPA collaborated with the team at Boost Juice to bring this campaign to life. After creating the strategy and framework of the campaign, Boost Juice bought SHERPA in to enhance their creative approach. The result was Dave ‘Burning Man’ Jones. He will now be the face of a new national competition and promotion for Boost Juice drinkers, offering unique and left-of-field holiday giveaways to places like The Toilet Museum in India, Area 51 in the USA, Love Island in Korea and other various unconventional travel destinations.
SHERPA’s writer/director Joel Kohn was the creative visionary for this series and wrote 8 scripts for online and 20 scripts for audio executions, all centered around the same character. The package of content assets produced by SHERPA can now be accessed by Boost Juice customers via the competition micro-site: https://boostvacay.boostjuice.com.au.
This latest work from SHERPA comes off the back of a busy year where the digital content studio has made a series of spots for Catch, Dan Murphy’s, Halliday Wines and Luxury Escapes, to name a few.
Says Andrew Coyle, managing director, SHERPA: “Content can consume a lot of resources for agencies and brands. SHERPA was designed to alleviate that pressure with our layered production facilities. We love being able to contribute to innovative campaigns and as content specialists, we know how to execute top line creative on modern budgets. It’s those skills that make us an innovative and valued partner.”
Dave ‘Burning Man’ Jones, played by comedian and SHERPA regular Rik Brown, will feature in the digital campaign and across 290 stores via point of sale.
Boost Juice chief technical innovation officer, Christian McGilloway, is excited to see this concept come to life in such an engaging and entertaining way.
Says McGilloway: “Sherpa have really understood and transformed our vision for this campaign and brought to life a concept with engaging content that we know our customers are going to love. Being able to work directly with Sherpa has really simplified the creative process and we’re very excited by the final product.”
Contact: Executive Producer Trevor Holcomb at SHERPA
M: 0418 511 864, Trevor Holcomb trevor@sherpaprojects.com.au
28 Comments
At last something that is actually funny. I remember the 80s!
Ha! How great is this!!
That’s fresh. Love it..
Ha! How great is this!!
Nice to see Boost doing something different, am loving the 80s nostalgia! Great job
Genuine praise!!
Really funny and 80s throw back, haha fun
Sorry guys, but this ain’t funny. It’s comedy at gunpoint and it’s really off-brand. Strange that Boost went for it.
@Harry The Henderson
Sorry mate, we’ll try harder next time so it’s up your standard.
Ps. You eat your own faecal matter.
Harry check out the MAP one! You might be turned!
“we know how to execute top line creative on modern budgets”
You sure about that, champ?
Can’t wait for the burning drum activation!!
Horrible shouty, borrowed interest. I swear I watched it and didn’t even get what it was for.
Bit of craft in that spot from a vfx perspective. I’ll leave the rest to you guys!
These are HILARIOUS!
Hi guys, is this where we’ve been told to post our super positive reviews?
Bob Giovanni.
These are lame 🙁
“SHERPA’s writer/director Joel Kohn was the creative visionary for this series”
Stay humble Joel.
What a steaming turd of 80’s confusion. I tried, but have no idea what just happened.
reading the comments I was expecting something special. Not only did you sell your client a shit idea you executed it also. Congrats on the follow through.
How to drum up positive comments for crap work
i checked out the micro site and it works. hard to say much more.
Good effort to pump up this awful mess by those involved.
But entirely unconvincing.
Mom I’m gonna be a creative visionary when I grow up!
I wanted to like this. I really did. But I don’t. The writing is incredibly forced.
It’s more interesting than a lot of the drivel coming out atm but feels like a missed opportunity.
^ i also want to like this but i can’t help but feel this idea was sitting in a bottom drawer waiting for a client to say ‘yes’ to it.
Shot well, acted well, executed well but how is it on brand for Boost Juice?
If that was an attempt at a sales promotion, it missed the mark.