Sorbent launches new ‘Our Favourite Down Under’ creative campaign via Thinkerbell
Australian toilet paper brand Sorbent, has today launched its latest advertising campaign ‘Our Favourite Down Under’ with creative agency Thinkerbell.
Says Margie Reid, managing partner, Thinkerbell: “Sorbent is a classic Australian brand with a history of memorable advertising. Sorbent’s quest for the perfect toilet experience was something we wanted to pay homage to in this latest campaign. Hopefully, we’ll be reigniting plenty of latent distinctive brand cues, giving people a smile in the process.”
Says Ben Couzens, chief creative tinker, Thinkerbell: “Sorbent is a feel-good brand that, well, makes your bum feel good. So, it really deserves a simple feel-good campaign to match. We’ve purposefully stayed close to the style of advertising that has helped make Sorbent such a household name.”
You can watch some of Sorbent’s classic ads here:
Says Angela Thorpe, marketing manager at Sorbent: “Thinkerbell has been a brilliant partner to work with, the team helped us to deliver Sorbent’s inner magic, and we love the result. The creative delivers the brand DNA in a fresh contemporary manner which will engage and delight our consumers, as will our new thick and soft Sorbent.”
Client: Asaelo Care
Agency: Thinkerbell
Production: The Otto Empire
Media: OMD
23 Comments
I actually really like this! Reviving the old music is a really good move.
I actually really like this! Reviving the old music is a really good move.
I actually really like this! Pressing submit twice is a really good move.
This is shit.
Spend lots of time and money. Come up with “insight” that ‘ occupies a special place in Australians’ hearts’. Execute ‘Aussie’ ad. Move onto next client. Repeat.
I like it. Its simple. Shit doesn’t need to be complicated.
GENERIC.
Is that the same actor grown up?
Is that Magda Szubanski in the second spot?
It made me giggle. I really liked it. And I’m supposed to be an ad snob coz I’ve won a few shiny pencils. Actually funny.
Well done.
Clearly just trying to build on what the brand used to stand for, its about your bum, it’s fine.
If you’re criticising by saying “execute ‘Aussie’ ad” I think you just illustrated why Thinkerbell will do well. Because that’s the target market for ads in Australia. Pretty sound strategy when most other agencies are busy aiming their ads at jurors in the south of France.
Anyway, saw this on telly, and it stood out. Job done.
Yeah I hate those Aussie ad agencies that execute Aussie ads. Bah… who do they think they are?
Seriously though, it’s about time we did something about all those bloody Aussie ad agencies, coming over here and making their bloody Aussie ads.Taking all our British hack jobs.
Just love the subtle underplayed acting and script. It could have been really hammy and heavy handed.
Made me smile.
Yeah! Oh, wait…
Bugger.
Welcome to the Australian Ad industry – where anonymous people are quick to tear each others ideas down in ‘good old Aussie humour’.
I’m just impressed that he managed to hold on until he got home.
Yeah, true Mick, we didn’t see the state of his undies though.
“Sorbent’s quest for the perfect toilet experience was something we wanted to pay homage to in this latest campaign. Hopefully, we’ll be reigniting plenty of latent distinctive brand cues, giving people a smile in the process.”
When will people stop talking out of their arse.. ??
Latent distinctive brand cues, for a bog roll?
Is that Matthew Krock in the new ad? He starred in a very early ad as a young boy.
Your pun advertisement about “down under” is in extremely bad taste and offensive to Australia’s very widely used nick-name of Down Under.
(I come from) The Land Down Under. It was the theme song of the winning Aussie team in the America’s Cup 1983 yacht race.
Men at Work played this song at the 2000 Sydney Olympics closing ceremony.
The song went No.1 in Australia, New Zealand, Canada, USA (It became one of the three biggest hits in the USA for the year) and No.1 in Denmark, Ireland, Switzerland and others.
I think Tinkerbell Advertising is off with the fairies – absolutely no nous.
If you watched the Opening Ceremony of the INVICTUS Games last week, you will be aware that the slogan for this very proud international event for war heroes is “Game On Down under”.
I hope Asaleocare has taken action to withdraw their advertisement until it can reword the last segment which uses the term Down Under instead of the neutral term Australia.
Has anyone noticed that the Tokyo toilet is “speaking” Chinese?
It’s definitely not speaking Chinese. It 100% Japanese and says hello, and counts from 3 to 1.