Target launches campaign via AJF Partnership to kick off its latest kids range inspired by nature
Shot in the stunningly beautiful and mysterious Redwoods in the Otways, Target’s latest kids’ fashion campaign via AJF Partnership, is a celebration of kids running wild to create their own magical world, and individual looks, while at play in a truly magical outdoor environment.
Says Kenton Elliot, general manager, marketing: “Target’s spring kids’ collection is inspired by nature, and we’re inspiring Australian kids to get outside to create their own fabulous worlds in clothes that let them express their individuality and explore their sense of wonder.”
The campaign will be seen on multiple channels including TV, cinema, online, and social media. It features the incredibly energetic classic dub-step track ‘Bangarang’, by Skrillex, who will tour Australia in September.
The campaign was created by AJF Partnership, a GrowthOps business, and directed by Rob Stanton-Cook from Collider, with media planning and buying by OMD.
Says Josh Stephens, executive creative director, AJF Partnership: “We’re very proud of the work we’re creating with the Target team as they continue to build their fashion credentials. Target is such a great Aussie icon, the product is amazing and affordable, and we think this campaign captures the cool and confident spirit of the kids’ range perfectly.”
Client: Target Australia
General Manager, Marketing: Kenton Elliot
Head of Brand Communication and Customer Experience: Nicole Gillard
Head of Creative: Nunzio Miano
Brand Marketing Manager: Laurelle Esse
Campaign Manager: Ellen Wilson
Agency: AJF Partnership, a GrowthOps Business
Executive Creative Director: Josh Stephens
Head of Strategy: Jacqueline Witts
Group Account Director: Emily Pockley
Creative Directors: David Klein and Georgia Arnott
Senior Copywriter: Georgie Hanby
Account Director: Tess Porter
Planner: Hayley Read
TV Producer: Erica Frick
Production: Collider
Director: Rob Stanton-Cook
Producer: Annie Schutt
Media Agency: OMD
5 Comments
Rob is smashing it! Nice one.
Feels like a kids version of Gracie Otto’s Bonds.
Agree feels like the Bonds ad that was an average version of V Energy ads.
Drove all the way to the Otways from Sydney to see these “Mysterious” Redwoods only to be turned away because Capitalism was at work. I hope this campaign returns average sales.
Looks good, but.
The Target stuff has really improved in the last year. Good stuff.