Volkswagen Crafter proves ‘it’s more than just a white box’ in new campaign via DDB Sydney

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CRAFTER White Box_Low 4.jpgVans. The worker bees of the civilized world. Bearers of white goods, porters of printer paper and the emissaries of regrettable late-night internet purchases.

These boxes on wheels are all the same – mobile toasters with the sex appeal of a loaf of bread. But what if one manufacturer could disrupt the humdrum world of vans?

In a brave move, Volkswagen via DDB Sydney has acknowledged the perception of the category by building an actual white box on wheels, disrupting preconceptions by cramming it with the new Crafter’s groundbreaking technology – proving that the Volkswagen Crafter is “more than a white box”.

Client: Volkswagen

Marketing Manager: Nick Reid

Product Marketing Manager: Regine Zschernig

Agency: DDB Sydney

Chief Creative Officer: Ben Welsh

Creative Partner: Jade Manning

Creative Partner: Vincent Osmond

Senior Art Director: Nicolas Smith

Senior Copywriter: Damian Martinez

Art Director: Hannah King

Copywriter: Chris Ott

Managing Partner: Amanda Wheeler

Managing Partner: Nick Russo

Senior Business Director: Astrid Noble

Business Manager: Luke Thistleton

Planning Partner: Graham Sweet

Head of Integrated Content: Sevda Cemo

Senior Producer: Jess Belgiovane

Senior Producer: Tash Johnson

Senior Print Producer: John Wood

Senior Designer: Ramon Rodriguez

Designer: Tim Prosser

Senior Finished Artist: Jose Rodrigues

Senior Digital Producer: Tania Hoang

Senior Web Designer: Berengere Sottas

 

Production Co: Scoundrel Projects

EP: Kate Gooden

EP: Adrian Shapiro

Director: James Dive

DOP: Rob Marsh

Production Designer: Enzo Iacono

Post: White Chocolate

Producer: Chris Grocott

VFX Supervisor: David Mosqueda

Colourist: Trish Cahill

Photography: Sam I Am

Photographer: Janyon Boshoff

Producer: Kate Forster

Retoucher: Cameron Jones

Media agency: PHD Sydney