Volkswagen Crafter proves ‘it’s more than just a white box’ in new campaign via DDB Sydney
Vans. The worker bees of the civilized world. Bearers of white goods, porters of printer paper and the emissaries of regrettable late-night internet purchases.
These boxes on wheels are all the same – mobile toasters with the sex appeal of a loaf of bread. But what if one manufacturer could disrupt the humdrum world of vans?
In a brave move, Volkswagen via DDB Sydney has acknowledged the perception of the category by building an actual white box on wheels, disrupting preconceptions by cramming it with the new Crafter’s groundbreaking technology – proving that the Volkswagen Crafter is “more than a white box”.
Client: Volkswagen
Marketing Manager: Nick Reid
Product Marketing Manager: Regine Zschernig
Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Senior Art Director: Nicolas Smith
Senior Copywriter: Damian Martinez
Art Director: Hannah King
Copywriter: Chris Ott
Managing Partner: Amanda Wheeler
Managing Partner: Nick Russo
Senior Business Director: Astrid Noble
Business Manager: Luke Thistleton
Planning Partner: Graham Sweet
Head of Integrated Content: Sevda Cemo
Senior Producer: Jess Belgiovane
Senior Producer: Tash Johnson
Senior Print Producer: John Wood
Senior Designer: Ramon Rodriguez
Designer: Tim Prosser
Senior Finished Artist: Jose Rodrigues
Senior Digital Producer: Tania Hoang
Senior Web Designer: Berengere Sottas
Production Co: Scoundrel Projects
EP: Kate Gooden
EP: Adrian Shapiro
Director: James Dive
DOP: Rob Marsh
Production Designer: Enzo Iacono
Post: White Chocolate
Producer: Chris Grocott
VFX Supervisor: David Mosqueda
Colourist: Trish Cahill
Photography: Sam I Am
Photographer: Janyon Boshoff
Producer: Kate Forster
Retoucher: Cameron Jones
Media agency: PHD Sydney
1 Comment
This is great!