ASICS leverages Cricket Australia partnership in new work via Connecting Plots + Infinity Squared
ASICS Oceania has released a new integrated campaign developed by Connecting Plots and Infinity Squared, to activate its partnership with Cricket Australia.
The campaign, entitled, “Move As One”, is an adaption of the global “I Move Me” brand proposition and focuses on galvanising the nations support of the Australian Cricket team as we head into the summer.
Says Simone Bushnell, general manager marketing, ASICS Oceania: “Cricket is inherently part of our culture and this campaign encourages all Australians to show their support of our national team.”
The campaign features a mix of players – Mitchell Starc, Josh Hazlewood and Glenn Maxwell – and real fans of cricket from
grassroots levels up.
All assets have been made native for both skippable and non-skippable digital and social environments.
Creative: Connecting Plots
Production: Infinity Squared
Director: Phillip Sage
Producer: Chris Seeto
DOP: Campbell Brown
Edit: Cameron Drew
Colour: Matt Fezz