Australian marketing industry shines at AMI's 2018 Marketing Excellence Awards in Sydney

AMI Award WInners Announced.jpgTourism Australia, Mater Education and Braveda are among major award winners following the Australian Marketing Institute's (AMI) Marketing Excellence Awards 2018, which took place last night at the Sheraton on the Park, Sydney.

In its 36th year, the AMI Awards for Marketing Excellence celebrate and recognise the industry's most outstanding achievements of 2018.
AMI State Award WInners Announced.jpgEach year the awards honour campaigns from a diverse range of budgets, strategic approaches and audiences.

Says Andrew Thornton, chair, AMI: "Our awards not only recognise and inspire excellence for those in the marketing profession, they show the depth of industry capability and act as a powerful narrative for marketing."

Top honours for the Marketing Campaign of the Year went to Mater Education for its campaign on enrolment rates for nurses, while Tourism Australia took home the coveted Marketing Team of the Year award.

Other awards winners included Lisa Ronson (Tourism Australia), who was named Chief Marketing Officer of the Year. Nicola Happenstall (Hall & Partners) was awarded the title of Certified Practising Marketing of the Year, while Chrissie Maus (Chapel Street Precinct Association) was recognised as Feature Leader of the Year. Finally, Mark Ritson was presented the Sir Charles McGrath award in recognition of his experience and contribution to the marketing industry over the past 22 years.

Says Lee Tonitto, CEO, AMI: "Hats off to the 100 judges who have given up their valuable time to assess the innovative, creative and effective campaigns and marketing practice across 227 entries from 88 organisations and in 28 categories. A tough job!"

The full list of national award winners can be viewed here.


National Award Winners:
• Sir Charles McGarth Award - Mark Ritson, Melbourne Business School
• Chief Marketing Officer of the Year - Lisa Ronson, Tourism Australia
• Best Marketing Agency of the Year - Braveda
• Certified Practising Marketer of the Year - Nicola Hepenstall, Hall & Partners
• Marketing Team of the Year - Consumer Marketing Team, Tourism Australia
• Campaign of the Year - Practical Course. Exceptional Nurses, Mater Group
• Future Leader of the Year Award - Chrissie Maus, Chapel Street Precinct Association
• Brand Revitalisation - BANZ Carewear for kids: A baby brand comes of age, Bubblefish

Creative
Brand Building
• Consumer Acquisition Marketing - The C-Suite. Perhaps the toughest nuts to crack, 3M
• Consumer Insights - Celebrating the SME Marketing Through Effective Thought Leadership, EY Sweeney & CGU
• Consumer Retention - A Global Collaboration Community Fostering Innovation, Pitney Bowes
• Content Marketing - Bellamy's Firsts, Web Profits & Bellamy's Organic
• Corporate Social Responsibility (CSR) - Find My Hero Australia, Emergency Services Health
• Creativity in Brand, Product or Service - Monaro Mall development, Canberra Centre & QIC
• Customer Experience Marketing - Revitalising Roadside, RACT.
• Education - Practical Course. Exceptional Nurses, Mater Group
• Financial Services Marketing - Westpac Rescue Rashie, Westpac Banking Corporation & Saatchi & Saatchi
• Innovation in Product/Service - A Speed campaign accelerated by hyper-relevance, BCM &
Department of Transport and Main Roads
• Integrated Marketing Communications - Get Set for the Games, Department of Transport and Main Roads & Clemenger Brisbane
• Not for Profit Marketing - After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee, Junto Marketing & Murrumbidgee Primary Health Network
• Property Marketing - Harmony by AVID Property Group, AVID Property Group & Martins Brand
House
• Public Sector Marketing - Reducing Fare Evasion on Sydney's Light Rail Network Through
Behavioural Science, Transdev & Transport for New South Wales
• Small Budget Marketing - 100% occupancy on a shoestring budget, Braemar Presbyterian Care
• Social Marketing and Social Changes - Queensland Health Bowel Cancer Screening campaign, Queensland Health
• Social Media and Digital Marketing - Visiting Friends and Relatives, Tourism Western Australia & Cummins & Partners, Big Head Digital
• Sponsorship Marketing - Open Colleges - AFLW Sponsorship, Open Colleges
• Tourism & Hospitality Marketing - Dundee Super Bowl Campaign, Tourism Australia

The full list of state award winners can be found in an interactive e-book here.

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