Bonds makes a splash in colourful summer collaboration with Funskull via The Arc Factory

| | No Comments

38502429f6-180803_Bonds_Funskull_JLizotte_s03_0452[1] (1).jpgStreet meets surf in Bonds latest summer collaboration, Bonds x Funskull, a twinning board short collection designed in colourful collaboration with Australian contemporary artist, Elliott Routledge.

The campaign, developed by The Arc Factory, launches across Australia this week, fusing art with a feel-good fit. The limited-edition collection of mens board shorts, available in four vibrant prints is also available in two ‘mini-me’ boy’s styles.

Celebrating the special bond between father and son, uncle and nephew or two great mates – big and small, the vibrant collection has been designed so you can match with your mini.

Pushing the boundaries in art and creativity, Routledge’s pop-art-meets-abstract-style is plastered across the world’s biggest cities and their vast streetscapes, best known for his impressive large-scale murals.

Says Emily Small, head of marketing, Bonds: “The collection captures the spirit of Australian summer and Bonds as a brand for Aussie families. The range is fun and bold, encouraging customers to push the boundaries with colour and prints. Elliott’s unique artwork and youthful energy makes him an exciting addition to the Bonds range.”

The Bonds x Funskull campaign launches October 15 and will go live in-store POS and online.

Client: Bonds

Head of Marketing: Emily Small

Marketing Manager: Kelly McBride

Brand Manager: Kedda Ghazarian

Assistant Brand Manager: Taylah Johnson

Agency: The Arc Factory

Creative Executive Producer: Rose Pengelly

Account Manager: Crimson Dunstan

Photographer: Jesse Lizotte

Hair & Makeup: Yolanda Lukowski