Free The Bid Australia presents 'Redefining Your Craft TVC Directing Masterclass' in Sydney

Melissa Bruder (1).jpgCovering topics including managing creativity and work/life balance through to casting techniques and how to work with composers, Free The Bid Australia is excited to launch its upcoming November workshop: 'Refining your Craft - TVC Directing Masterclass'.

Inviting a range of creative industry professionals to take to the stage to discuss pathways to improve the craft techniques of working female directors, the workshop also includes case studies from leading commercial directors Gracie Otto, Gemma Lee and Alyssa McClelland.

Across the two-day workshop, attendees will get the opportunity to learn from leading creative consultant Ellenor Cox as she reviews balancing the challenges of working in the creative sector, Melissa Bruder (pictured above) who will examine practical aesthetics and directing actors, along with casting agent Joe Wijanco (i4 Casting) as he explores a number of casting techniques.
Angela Cerasi (1).jpgDirectors will then be introduced to Nylon Studios composer Lydia Davies and executive producer Karla Henwood in their presentation, 'How To Talk Music'. Executive producer Aborah Buick and Jay Hawkins from post production company Alt.VFX will also be on hand to present 'Concept to Creation, Making Memorable Characters and VFX', along with Angela Cerasi (left) who will discuss grading techniques, and publicist Larissa Meikle (Catfish Media), who will walk through effective ways to promote creative projects.

Says Karla Henwood, executive producer, Nylon Studios: "I'm very pleased to be involved in this upcoming Free The Bid workshop. It's a fantastic initiative and a great opportunity for directors to refine their craft across a number of key areas. Lydia and I hope to provide a deeper insight into briefing music, working with composers and helping directors maximise the storytelling and emotional connection they have with their audience, through music."

Says Aborah Buick, executive producer, Alt.VFX: "We're really excited to be involved with Free The Bid, and it's inspiring to see what work the organisation is doing to action change and promote gender diversity in the industry. We hope that our session will give directors a deeper knowledge of visual effects and the processes around creating believable characters, and in turn give them more confidence when approaching agencies and clients with an overall creative vision."

To secure your position, please contact: Jasmin Tarasin on: or

Workshop Details:
Refining your Craft - TVC Directing Masterclass'
When: November 17th - 18th 2018
Where: Fox Studios, Moore Park Sydney NSW
Workshop Fee: $250


Equality or Equity said:

There are plenty of upcoming directors who could benefit from this. Why just women?
Sure there are not enough women directors. I don't disagree. Get more in, by all means. But the way to do it is not to exclude males from learning opportunities. Don't punish the next generation for the ignorance of the previous one.

Why just women?

This is why:
In uni, film and TV degrees are made up of 50% females and 50% males. In the industry, this becomes 15% females and 85% males (directors for example). I believe that it is essential that our screen creators (and politicians and CEO's for that matter!) are diverse whether that be male, female, young, old, ethnic or LGBTIQ so that our ideas and interpretations are also diverse and represent the whole spectrum of society.

As a female we don't want to be unique just for our gender and we don't want to be just a tick in an equality box. We don't want to be called a “female director” instead of a “director”. We want to be the norm and not mistaken for the make-up artist on set! We want to get the job based on merit. But first we need to get a place at the table.

So until the time comes that there are 50% females and 50% males in the bid, our whole film community should help raise up female filmmakers to level the playing field. Supporting these directors to get a place at the table does not punish the others. If you're male, you're probably already sitting at the table (and that's just a fact), and pulling up more chairs should not feel threatening or unequal it should feel awesome that your industry has modernised and just awards the job to the best idea at that table.

At that point we can be done with all this boring gender disparity lark and we should all feel included.

Yep. said:

Well said Angela. (Insert Clap Emoji)

Leave a comment