Melbourne Racing Club appoints Thinkerbell to handle media planning and buying duties

Caulfield1.jpgThinkerbell has announced that it has been appointed to manage Melbourne Racing Club's (MRC) media planning and buying after an extensive competitive pitch. The appointment of Thinkerbell builds on MRC's tradition of creativity and innovation.

Thinkerbell Media will work closely with The Royals, MRC's long-standing creative agency of record, and other agency partners. The appointment takes effect this month.

Says Peta Webster, chief commercial officer, MRC: "What every client wants is not only innovation, but also someone we can trust emphatically to do the right thing. Margie and her team radiate integrity and passion. Further, their approach to media is strategically succinct and provides a future focused product."

Says Margie Reid, managing partner, Thinkerbell: "MRC is an incredibly innovative business and we look forward to working with the team to grow their entertainment offering. It's fantastic to be working with MRC as it's media agency and we are excited to provide a healthy dose of measured magic."

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