Myer is ‘My Store’ once more in latest brand campaign via Clemenger BBDO, Melbourne
Myer’s ‘My Store’ campaign is back, with commercials via Clemenger BBDO, Melbourne airing on commercial television from last night.
The new campaign acknowledges Myer’s strong history, and the special place it holds in the Australian community, but it also looks to the future with a contemporary look and feel, to show how Myer is evolving and improving its product offering, online store and in-store experiences and service.
Says Myer chief executive officer and managing director, John King: “Myer is Australia’s department store. We have been there for generations of Australians, for their everyday life, but also for their most memorable and special occasions, whether that be: ‘My Birthday’, ‘My Christmas’, ‘My Father’s or Mother’s Day’ or ‘My Wedding’.”
“The ‘My Store’ campaign showcases how Myer has been, and will continue to be, a part of the Australian way of life.”
King acknowledged Myer’s commitment, through his Customer First Plan, to do even better for customers by improving service and ensuring high quality and exclusive brands at great prices.
“We know that in recent times we have not always got it right for our customers. The new campaign will show that we exist for our customers, that we are putting them first, in every action we take and every decision we make – that we are ‘Their Store’ no matter where they shop with us in Australia,” says King.
Simon Lamplough, managing director at Clemenger BBDO, Melbourne, said the brief of reconnecting with customers and the communities where Myer operates was a key deliverable.
Says Lamplough: “Our aim was to reignite the feelings that Myer is everyone’s store. There is a huge amount of goodwill towards the Myer brand and the improvements being made to the Myer offering, so it was our job to harness those positive emotions and to remind customers that Myer is their store,” Mr Lamplough said.
The ‘My Store’ campaign will become the cornerstone of key trading events for Myer with the revitalised branding to impact all advertising channels, Myer events, and in store visual merchandising.
10 Comments
What a way to alienate literally half the population. Guess us bloke can just shop at Rivers eh?
multiculturalism out the window with the blokes too
If you are really that fragile and/or slow that you need to see a bloke in an ad to understand that you could be interested in shopping there too, then I genuinely feel sorry for you.
If you’re just a troll, finding fault with others to make you feel better about your own miserable existence, then I feel genuinely sorry for you.
So which is it? Idiot or asshole?
@hmmmmm excellent observation. And that goes for ‘ a brand for white women….’ too. It’s the sort of thinking that helps undermine even half decent advertising.
More like precious creative / defensive client…
I miss the ‘Myer is my store’ sting.
Yawn
Great work Singleton Ogilvy & Mather.
Licensing and re-recording a well known song for an ad, then making the artist ‘perform’ a brand sting on the end is like taking a dump across the entire ad and song. Dopey. dont do it.
Any sensible person cringes, defeats the entire purpose AND screams inauthenticity.
Cool music (everywhere by Fleetwood mac) who is the singer in your clip?