Technology and poetry collide to launch 2018 Impact Challenge via The Hallway

Dr Jordan Nguyen.jpgThis year's Impact Challenge Australia has launched with a new advertising campaign from independent agency, The Hallway.

The Impact Challenge Australia, now in its third year, discovers and supports the next generation of Australian innovators making an impact locally and globally.

This year, the Challenge will award $5.5 million - including a $1 million People's Choice grant - to nonprofits and social enterprises using technology to tackle our biggest social challenges.

GIC Film Still.jpgThe 2018 finalists, announced on Tuesday 9 October, include OzHarvest, Orange Sky Australia, The University of Sydney, Murdoch University and Environs Kimberley.

Says Simon Lee, ECD and partner, The Hallway: "We all dream of a better world, but there are amazing Australian organisations working with technology rightGIC Film.jpg now to make that world a reality. We're honoured to have the opportunity to help drive awareness of these organisations and the contribution the Google Impact Challenge makes to them."

The campaign  launches with a film celebrating the pioneering spirit of Australian innovators and our collective potential when we stand behind them. Influenced by bush and slam poetry styles, the film features Dr Jordan Nguyen, Biomedical Engineer and Inventor.

GoogleImpactChallenge_AFR_HalfPage_Infoxchange.jpgDr Nguyen designs life-changing technologies focusing on intelligent, futuristic and inclusive technology for the disability sector. His achievements include creating a mind-controlled wheelchair, and he was a NSW State Finalist for Australian of the Year in 2017.

The panel of judges including Professor Alan Finkel AO; Professor Tom Calma AO; Su McCluskey; Dr Sarah Pearson; Morris Iemma; Jacquelline Fuller and Google's Anil Sabharwal will select three winners to be announced at a finale event on 1 November.

Public voting to decide the winner of the one million dollar People's Choice grant is open until October 30.

Previous winners of the Impact Challenge Australia include the Centre for Eye Research, Hello Sunday Morning, and The Fred Hollows Foundation.

Google Client Lead: Maura Halpin
Agency: The Hallway
ECD: Simon Lee
Senior Art Director: Jeremy Willmott
Copywriter: Jessica Thompson
Senior Producer: Carolyn Starkey
Senior Strategist: Genevieve Dupuis
Senior Account Director: Annabelle Pocock
Account Manager: Ed Popa
Production Company: Finch
Director: Luke Bouchier
Producer: Amy Dymond
DOP: Jordan Maddocks
Editor: Andrew Holmes, Heckler
Sound Design: Matt Perrott, Uncanny Valley
Talent: Dr. Jordan Nguyen

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