The One Club releases 'The Cube, Part Three' to support ADC 98th Annual Awards call for entries

Screen Shot 2018-10-18 at 6.44.33 am.jpg"The Cube" campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.

Unveiled today, "The Cube: Part Three", created by Moscow-based animator Dasha Chukhrova.

Says Chukhrova: "I was inspired by main titles created by Geefwee Boedoe for the film "Monsters, Inc.".  The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward."

COLLINS developed the campaign, placing the iconic ADC Cube on a journey from adversity to achievement.  Through six animated acts, each created by a different animation or illustration studio, the Cube pushes through challenge after challenge as it seeks to define its place in the universe.

Previous acts in the campaign include:

"The Cube: Part One" by Golgotha, Paris.

"The Cube, Part Two" by Laurie Rowan, UK.

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation.  Entries are accepted at http://www.adcawards.org, deadline January 31, 2019.  Juries will be announced shortly.

COLLINS
CCO, founder: Brian Collins
Design director: Jules Tardy
Business manager:  Antonia Lazar
Animation: Dasha Chukhrova
Sound Design: John Poon

3 Comments

Adgirl said:

It is absolutely ridiculous how many advertising awards their are. Quantity defeats quality. There are so many now they are basically as easy to get as Happy meal collectables. They mean nothing.

@Adgirl said:

I agree there are too many, but easy to get they are not.

If you've already collected the set you may as well retire.

Donald said:

The ADC has been around for almost 100 years. It isn't just another award show.

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