Woolies shows Aussies ways to save with ‘Get your Woolies worth’ campaign via M&C Saatchi
Woolworths, the fresh food people, has launched a new campaign ‘Get your Woolies worth’, which demonstrates all of the ways Australians can save when shopping with them. The campaign was created by M&C Saatchi, Sydney
Says Andrew Hicks, director of marketing, Woolworths: “We know that every dollar counts for our customers and they are always looking for ways that they can make the most out of their grocery shop.
“Get your Woolies worth aims to showcase all of the different ways customers can save when they choose to shop with us, especially in the lead up to Christmas when stretching the dollar further is even more front of mind.
“The campaign is an extension of all of the hard work and investment that we’ve put into lowering prices across thousands of items across the store over the past few years.
“We are pleased that customers have recognised what we have done to enable a cheaper shopping basket, and this campaign showcases tangible reasons for them to shop with us.
“This can be anything from the low prices always on everyday household essentials, weekly specials, earning points to get $10 off your future shop on your rewards card or just picking up free recipe cards or Fresh magazine full of great saving ideas.”
Key ways customers can save at Woolworths includes:
- Shopping the Odd Bunch range – not only does it help you save money, it helps farmers reduce waste.
- Food Savers digital platform – a series of clever tips designed to help you waste less and save more.
- Price beat on current comparable renewal Woolworths car insurance, saving up to 30% on home insurance when you buy a combined policy online and a price beat guarantee on any comparable pet insurance quote.
- $10 off your shop with Rewards points – Earn one point for every dollar you spend. Earn 2000 points and you will get $10 off your next shop.
- Low Price Always – Enjoy the same low shelf price on hundreds of everyday things you buy in store or online.
- Specials – Every week, you’ll find hundreds of new Specials. Just look for the yellow tickets.
- Prices Dropped – We’ve dropped the price on thousands of everyday items. You’ll find them in every aisle or online.
- Free Fruit for Kids – kids can pick a piece of fruit for free to enjoy while the parent or carer does the shopping.
- Free Fresh magazine and in-store recipe cards – full of inspiration, handy recipe, tips and ways to save.
The campaign will be supported across multi-channels including TV, digital, radio, in-store, catalogue and social.
Woolworths:
Andrew Hicks – Director of Marketing
Nick Chapman – General Manager, Brand
Caroline Squire – Head of Marketing Communications
Samantha Smith – Marketing Communications Planner
Kara Landrigan – Marketing Communications Specialist
M&C Saatchi:
Tom McFarlane – Creative Partner
Ant Larcombe – Creative Director
Phil Leece – Associate Creative Director
Peta McDowell – Senior Art Director
Rod James – Head of TV
Am Lall – Senior Account Director
Helene Herbert – Senior Account Manager
Production Company: Kite:
Paul Goldman – Director
Baz Milas – Executive Producer
Michael ‘Hooli’ Houlahan- Editor
Song Zu – Music and Sound Mix
Resolution – Design & Post Production
10 Comments
How do you type the sound of someone throwing up?
Anyway, this helped make sense of what I just saw, thanks!
Key ways customers can save at Woolworths includes:
Shopping the Odd Bunch range – not only does it help you save money, it helps farmers reduce waste.
Food Savers digital platform – a series of clever tips designed to help you waste less and save more.
Price beat on current comparable renewal Woolworths car insurance, saving up to 30% on home insurance when you buy a combined policy online and a price beat guarantee on any comparable pet insurance quote.
$10 off your shop with Rewards points – Earn one point for every dollar you spend. Earn 2000 points and you will get $10 off your next shop.
Low Price Always – Enjoy the same low shelf price on hundreds of everyday things you buy in store or online.
Specials – Every week, you’ll find hundreds of new Specials. Just look for the yellow tickets.
Prices Dropped – We’ve dropped the price on thousands of everyday items. You’ll find them in every aisle or online.
Free Fruit for Kids – kids can pick a piece of fruit for free to enjoy while the parent or carer does the shopping.
Free Fresh magazine and in-store recipe cards – full of inspiration, handy recipe, tips and ways to save.
Nah
Yawns loudly. What happened to ideas in advertising? Suppose they disappeared when I retired.
For a moment I wondered why there was no strategy person in the credits. But only for a moment.
You’re one half of the duopoly with all the money at your marketing disposal.
No wonder Aldi with their idea based, entertaining film are stealing your market share.
And no, i don’t work for either agency, i just don’t like experiencing shot advertising like every other human being.
I’d say someone got greedy and must be making some good money from such lamo work, because it just looks cheap, in-house production of second rate creative with lazy direction,
no real dollars spent here so it looks like a Coles ad. oh wait a moment, do you suppose that’s the point?
Is this actually a Coles ad?
clever bastards
Another turd. Perhaps the kiwi agency responsible for countdown should step in?
Asleep at the wheel advertising, and so NICE.
I hate it.
Why? WHY?
Can someone tell me the name of this woman please I’m sure I know her !